During a discussion with a friend, the topic of Twitter came up. He didn’t understand why it was such a big deal–in fact, he seemed adamant that it wasn’t.
“Why would I care what anyone had for lunch?” he said. I wasn’t quite sure what he meant by this, but I had an idea of where he was going with it. So I asked him to elaborate.
“Well, that’s all people ever do on Twitter. They just post stupid pictures of their food or tell you what they’re doing at that exact moment. And no one cares. At least, I don’t.”
Does this sound like you? Are you perplexed by Twitter, Facebook, Pinterest… or even social media in general? If so, you’re not alone. At first glance, social media can seem self-indulgent and pointless for businesses–it seems far too personal and maybe even banal.
But don’t judge social media too quickly. If you’re a small business owner, it’s time you learned the basics of popular social media platforms–and not because you need to know how to share a picture of that great Chinese food you just ate, but because social media will actually change the way you do business. And it’ll change it for the better, as long as you know the ropes.
One of the first things that will happen is…
You’ll realize how much more you can do online.
If there’s one thing about being online, it’s that you can go practically anywhere and do practically anything. Want to let your customers know about a new special you’re running without sending out a postcard? Now you can tell them on Facebook or Twitter, or you could opt to send them a newsletter update. Want to research new ways to get customers through your doors? You can find advice anywhere from experienced business owners–forums, other social media sites, videos on YouTube. Do you need support because you’re feeling stressed? There are tons of places you can find that. Social media is a great option for all these things.
Basically, what it boils down to is that simply being online gives you a network you don’t have access to in the physical world. By knowing where to look, you’ll realize just how much more you can do online than you ever could before.
You can work on social media even while you’re sleeping.
Yes, this is one that social media “gurus” love to trot out because it makes the job sound luxurious. The job isn’t really luxurious… more like, it’s easy to make it look that way. When you’re a small business owner and you’re looking to reach your customers during hours that your shop isn’t open, then you can take advantage of scheduling social media posts. Never before would you be able to attend to advertising and promotion at 3 am!
Another bonus to scheduling your posts is that you can reach customers who are night owls or who reside in different time zones. Obviously this is more effective for certain industries, but the point still stands: You may not physically be able to stay open 24 hours a day, but using social media for your business will allow you to always be present online.
You can interact with customers on your time–and they can interact with you on theirs.
Because your social media profiles are always available, customers can leave you feedback whenever they want. In today’s increasingly-busy world, that’s an important thing. On the flip side, you can also respond to them when you have the chance. If you like checking your social media from home at night, you can take care of the day’s questions and comments before winking out. You wouldn’t be able to do that otherwise!
It’s important to note, too, that many people prefer to contact someone via text or a quick private message than a phone call. This allows them to get important information they need while at work or when otherwise occupied, so it’s important that you take these demands into consideration when running your social media sites. Let your customers contact you in the ways they prefer!
You can put forth a different persona.
Obviously your customers are going to want to see your brand be authentic. And you’re not going to want to treat your business page as you would a personal one. But that doesn’t mean that you have to be super formal when you’re on social media! You can blog about useful topics, but you don’t have to present it like a term paper. You can update your Facebook with company news, but keep it fun and casual. When you’re using social media for your business, you’re not advertising in the traditional way. You are free to be more… well, yourself. And isn’t that a great thing to be?
Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.