A lot of people think of StumbleUpon as being a social media network that sort of disappeared into the depths of the internet several years ago. But it’s actually still a really great way to promote your work. There are sponsored pages if you’d like to pay for advertising, but even if you just list your articles under relevant categories, you’ll see traffic begin to trickle in.
Some good StumbleUpon tips to remember:
- Don’t just add your things. StumbleUpon is a social media network–so add friends and “like” their sites too!
- Choose good tags when you add a site. The more specific you get, the better.
- Ask your network of peers to “like” your site. You can do the same to theirs.
- Make sure you have an opt-in area clearly visible to Stumblers–i.e., somewhere on the front page. Often, they’ll leave as fast as they came, but if they’re interested in hearing more from you, they might opt-in to your newsletter.
Reddit can be a real hit or miss. Post at the wrong time, and your content will be lost to the abyss very quickly. Post at the right time, and you could see a major influx of traffic. But there are some rules that apply here that you won’t want to break:
The way it works is by posting to a page called a subreddit. (Take a look at the SEO subreddit here for an example.) Users can then “upvote” or “downvote” posts on the subreddit page. It makes sense then, that in order to get to the top of the list, you have to get a steady flow of “upvotes”–otherwise your post will be buried by other submissions. And, as it turns out, Redditors are a little bit pickier with the content they choose to upvote: your post must be very well-written, and it must contribute valuable information to the subreddit’s topic of discussion. Furthermore, no one wants to upvote a spammer. So to make sure that you get the most out of Reddit, be sure to:
- Respond to comments on your posts so that readers know you’re invested
- Cross-post to different subreddits. However, you should be sure that you choose different categories. If you post to two similar subreddits in the same day, you might be perceived as a spammer. (I.e., posting an SEO article to an SEO subreddit as well as an internet marketing subreddit (good) vs posting to SEO and SEO tips (too similar).
- Post entire links. Some platforms almost require shortened links (like Twitter, for example), but Redditors do not want to be clicking text links and have malware installed on their computers. Make sure your links are clear and easy to read.
- Help out fellow Redditors by upvoting for relevant content.
Pinterest is a visual social media platform that allows users to share “pins”–or pictures with text descriptions and links. Pinterest users curate pins into themed “boards”. So how does this help you promote your blog?
Well, Pinterest is actually quite widely used. And its users are invested, often creating boards with thousands of pins on them.
By adding an easy-to-spot “Pin It” button to images on your blog, you’ll be able to more easily facilitate sharing on Pinterest. In order to achieve pin-worthy pictures, you can use tools like Canva.com to make gorgeous (and free!) images to appeal to your audience. Keep in mind that Pinterest is largely visual–unlike Reddit, pinners enjoy the aesthetic look of their boards, so you can’t just post a link and hope for the best.
You can also use a widget to drive traffic. Head over to your profile on Pinterest.com and click the little gear icon, then navigate to “Create a Widget”–and voila! Pinterest feeds you the code. You put it on your blog and it allows people to see your boards, then click through to browse more closely.
Some tips go get the most out of your pins:
- Make sure that your descriptions are clear and concise. Add hashtags if you like.
- Double check to make sure your links are all good. No one wants to follow someone who mindlessly posts spammy links.
- Leave comments on pins you particularly love.
- Every once in a while, re-pin your old content to make sure it is seen by more pinners.
4. Interlink on your own blog
As time goes on and our blogs grow larger, we build up a great arsenal of content. But after six months, eight months, a year… well, you aren’t making use of a lot of that content, because it gets buried under all the fresh stuff. A great way to lead your readers to your other posts is to 1) insert links to older articles in your new content, and 2) to go back to older articles and insert relevant links to fresh content.
For example, do you have an old social media article that would help corroborate your data in a newer article? Go in and link it! Have a guide that has been buried under pages of new posts? Find a way to promote it on the front page or in your newest articles. By making it easy for your audience to find content, you’re going to see a big increase in page views and traffic.
Another great reason to do this is because search engines love it. They’ll see your site as more connected and active, and your articles will be seen as higher quality. You can’t lose with this method!
5. Post Old Content Intermittently
This ties in with the above tip: If you’ve been blogging for a while, you should definitely consider promoting your older content again. By doing so, you’ll bring a fresh persepective to your older posts. Plus, tied in with new interlinking, you’re creating an interconnected “web” of data on your blog, rather than disjointed posts that are too easily lost in the sea of information you’re producing.
How can you most easily manage this? Be sure to keep a content calendar to repost old articles on a regular basis. If you have time-sensitive content, you obviously should make sure to not include it in your posting plan–no one wants to read “Top Social Media Trends of 2013” right now, unless we’re doing a Throwback Thursday event!
Be sure to post content on all of your social media sites, and if you’ve done significant updates to an article, feel free to repost it on your blog and let everyone know you’ve revisited the subject.
6. Blog exchange
As a blogger, you probably have other blogger friends. If this is the case, why not offer to do a blog exchange? One of the most important parts of getting your blog in front of more eyes is networking. Not only do search engines find sites with external links more valuable (from reliable sources, of course), but readers might already read one blog and trust its content–and if they trust that content, they’ll be willing to give yours a try.
This isn’t necessarily the same thing as guest posting, but it’s similar. Guest posting can go in this vein as well–you can offer a post to a blogger you feel would benefit from your content and hope for the best. But building a network among your connections certainly won’t hurt either.
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