7 Reasons Small Businesses Should Be Blogging

1. Blogging helps with SEO.

Writing posts regularly gives the search engines something useful to index. If the content on your website doesn’t change very often, it’s time to fix that. The easiest way to deliver fresh content without a large time commitment is to start up a blog. Pick a schedule you can stick to–even once a week–and you’ll see that it helps your site look more favorable to the major search engines.

2. Blogging can help make you an authority figure.

If you write intelligent, high-quality posts about your products and services, you can position yourself as an industry expert. As we mentioned above, you’ll have to stick to a regular schedule. But you’ll also have to make sure that your content is well researched and contains valuable information.

For example, if you’re a plumber, you might want to write about how seasons can affect a home’s plumbing system. You could talk about the need for regular maintenance or for special preparations your clients must make before the ground freezes. This would be valuable information to anyone who is searching for a plumber, and if your readers find your content helpful, they’ll want to come back to read more. Perhaps they’ll hire you for their next plumbing job, too!

3. You can build a subscription list.

Did you know that if people subscribe to your newsletter, you get business leads? It’s true: people still click on marketing emails, and they’re still willing to purchase things that are advertised through email. Not convinced?

Then you’ll want to check out these 25 facts about email marketing. People are still gaining leads from the process, and most of them are high-quality. When someone willingly wants to receive emails from you, they’re definitely interested in your products and services. It’s a win-win!

4. Customers and readers can give you valuable feedback.

If there’s one way that people aren’t afraid to speak out, it’s through the comment sections. Now, we know that comments kind of have a bad reputation, but they can actually be helpful, too. When customers and readers comment on your blog posts, they’ll let you know if you’re helpful. You might be surprised at how many people admire what you have to say–sometimes, it’s really difficult to find the exact answers you’re looking for. You might just be the right person to do that for your readers!

You can check out this article on the debate of whether to allow or block comments on your blog and see for yourself if it’d be worth it for you.

5. Blogging allows you to stay caught up on current news in your industry.

This is a benefit you might not have thought of: if you’re doing research for your blog posts, you can stay caught up on current events and developments in your industry–and without even really trying. In your hunt for information, you might find blogs you want to subscribe to, or you may just find a post or two that will help you write your own content. Either way, it’s an almost effortless tactic to make sure you remain a valuable and accurate source of information for your readers.

6. Networking with other bloggers and industry experts can pay off big-time.

If you’re just talking to yourself, you might help your website rank higher, and you might gain a few readers. And of course, that’s always a positive thing! But if you’re looking for more visitors and more subscribers, you’re going to want to network with other bloggers.

You might be asking yourself right now, “Where am I going to find anyone else who blogs?”

And that can be a tough situation to face, particularly if you’re new to all of this, or if you’re pressed for time as it is.

But never fear. This article talks about getting started with socializing. Now, it’s important to note that while this author focuses on meetups and chats via Twitter, you don’t have to do all that. You might also want to try guest posting or simply reaching out and saying hello on social media networks. Whatever you have time for and feel comfortable with–as long as you’re making some effort, you’ll make some connections that can benefit in the long run.

7. You can keep your customers up-to-date with your products and services.

If nothing else, blogging is one of the best ways to keep your customers up-to-date with your company. Do you have a new sale going on? Let them know with a quick post. Do you want to ask them for feedback on your latest menu item? Invite them to weigh in on your blog. Most blogging platforms offer the ability to immediately share your post with your social media sites. You can connect Facebook, Twitter, and Google Plus so that when you post an update, it automatically gets sent out to those profiles. Now you have an easy way to let everyone know across all platforms with only a single post. It’s a time-saver!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

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