Late last year, we talked about marketing trends that would play a big role in 2015. While there were a lot of different things that looked promising, one of the most important trends we discussed was e-commerce.
What exactly can we expect from e-commerce this year? Well, simply put, more people will be shopping online. In the past, online shopping meant sitting down at home in front of your computer and ordering everything from your office. And while that’s definitely one way you can still enjoy shopping online, the rise of smart phones and tablets has made it so that you can also shop pretty much anywhere else–on the train, over your lunch break, or wherever you have a wi-fi connection. And with all that online retail space just waiting to be utilized by other devices, marketers are now beginning to plan their strategies to get the most out of mobile advertising.
Let’s take a look at a few reasons why 2015 will be the year of mobile marketing, and why it’s so important for companies (even small local businesses!) to get on board with the idea of advertising for mobile users.
The Internet of Things Is a … Thing now.
As we mentioned above, it’s not just computers connected to the internet anymore. Ever heard of the “internet of things”? Well, as silly as it sounds, it’s definitely a “thing” now. The IoT includes wearable devices, tablets, and mobile phones, and it’s only going to get bigger in the years to come.
In fact, it’s expected that there will be a 30% jump in the number of internet-connected objects in use by the end of 2015. So if you’re not already reaching people via mobile, you should really consider how to approach the process. Your company can still jump in early at this point, so there’s a lot of room for trial and error before everyone starts saturating the market–particularly for small businesses.
You might be wondering, then, how you go about supporting mobile devices. Well, here’s some good news for you:
Mobile marketing isn’t about being fancy.
At the most basic level, marketers are looking to design their websites to be mobile friendly. They want users to have a positive experience when shopping on their website–and that’s probably something that sounds pretty obvious to you, right?
Well, you might be surprised to learn that there are still many sites out there that aren’t utilizing mobile-friendly designs. So one of the biggest concerns for marketers this year should be ensuring that their sites can be easily accessed and navigated by all devices–not just your standard desktop or laptop computers.
Mobile users generally don’t want any fancy graphics or auto-loading videos or songs. They want to access the site and navigate it using just a few taps or swipes. So don’t go overboard with your mobile-friendly design–just get back to basics and make it simple.
When you do this, you’re going to get people to spend more money. And that’s good, because…
Mobile users want to spend, spend spend.
Yep, it’s true: Mobile users are ready to buy things. E-commerce is exploding: Just check out these stats from the holidays in 2014. People wanted to do their holiday shopping online, and they wanted to do it on their schedule. If your customers are demanding these services, it’s your job to deliver them! As mentioned above, mobile marketing is only going to become more important in the coming years. Smart phones are going to get smarter, tablets are going to become more popular, and wearable technologies such as watches will be able to access the web, too. If you get in now, you’re going to hit the ground running. If you wait too long, the market will be saturated and you’ll have more competition.
And if you’re still not convinced about the necessity of mobile marketing, then pay attention to what’s going on in the SEO world:
When all else fails, listen to Google.
So you’ve read this far. You’ve learned that mobile users are looking to spend money, and that it really isn’t that difficult to make a mobile-friendly site.
But if you’re still on the fence about how popular mobile marketing will become, then listen to this: Google has announced a new mobile-friendly label in its search results pages on mobile devices.
“So what?” you ask.
Well, they also said that it would be a ranking factor. That means that sites that aren’t responsive for mobile devices will end up being pushed down the results by the sites that have done their research. In other words, that means sites that are slow to jump on board are really going to pay in the long run. And because Google is still the most-used search engine, can you really afford to not listen to their suggestions? (The answer is no. No, you can’t.)
So whether you’ve already looked into mobile marketing or you haven’t even considered the possibility, one thing remains clear: 2015 is the year of mobile marketing, and it’s a great time to get your feet wet. You have time for trial and error, and perhaps most importantly, you’ll be in before all the rest!
Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.