1. Install a responsive-design theme (Time: 7 minutes).
Look through your blogging platform’s pre-made themes and you can find responsive designs for free. If you want to have a little bit more choice, you can always pay a one-time fee to have access to a design that’s more customizable.
So how does a responsive design help with SEO? More and more people are searching the web through mobile devices nowadays–that includes phones and tablets. As this becomes more commonplace, Google is going to start valuing mobile-friendly sites more than those that don’t cater to all devices. Don’t be left behind–get on this now. It can be free, and seriously–7 minutes. You can do it in the time it takes you to take out the trash.
2. Make sure your URLs are easily indexable (Time: 3 minutes).
When you post a new article, does it show up looking something like this?
Yeah, that doesn’t really help the search engines find your site. Instead, go into your permalinks customization and make sure you choose something that enables you to format the title with keywords. Search engines love keywords, not random letters and numbers that tell them nothing of the page’s content.
(Note: on wordpress.com, your links should automatically be formatted correctly; on wordpress.org blogs, or self-hosted blogs, you can find the permalinks customization option under “settings.”)
3. Make your images SEO-friendly (Time: 10 minutes).
Well, to be honest, this depends on how many images you have on your blog. But if you have a reasonable amount, you can easily make this work in under 10 minutes.
Simply go to your media section (where you host your videos and images), and open up the editor. On wordpress, you can see all your media in one spot and you have the option to rename them, add links, and add something called an “alt tag”. That’s where the gold is.
Alt tags tell search engines what the picture is about. So if you go in and edit all your images’ alt tags, search engines will be able to associate them with your site and keywords.
For example, instead of leaving the alt tag of an image of a plumber working at a toilet blank, try writing a descriptive sentence like, well, “plumber working at a toilet”.
4. Install a plug-in that helps you stay on top of SEO best practices (Time: 5 minutes).
Yoast SEO and All-in-One SEO are the best choices. Yoast recently had a security issue, but they quickly worked to seal it back up, and everything is back to normal again.
These plug-ins can easily be installed on WordPress from here or here, or you can do a search for them yourself from the native WordPress dashboard. After they’re installed, you can then begin playing around with options and implementing strategies that will help your posts rank better in search engines–and the best part is, this can be free, or close to it.
5. Submit a fresh site map to Google (Time: 5 minutes).
Or, you can do it an easier way. With a WordPress blog, you install another plugin that’ll make this much more convenient.
Try something like Google XML Sitemaps, which you can download here for free. What this enables you to do is create a sitemap quickly and easily–and the plugin will submit it to Google, Yahoo!, and Bing. It notifies these popular search engines every time you update so that they can quickly index your work. Much, much easier than trying to do it yourself, right?
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