Why Search Engine Optimization is a Long-Term Investment

When it comes to search engine optimization, there are so many things to consider before you get started that it might seem like an impossible task to take on. From meta tags to building backlinks, and from content marketing to social media, it seems there’s a million things you need to do to play the ranking game–and actually do well at it.

But SEO is a long-term investment. It’s not a “set it and forget it” type of process–it’s a fluid, ever-changing industry, and it takes a lot of knowledge and dedication to keep up with all the latest strategies. Before we get into that, though, take heart–There are some things you can do to get started immediately:

  • Make sure to list your business on Google + and as many major directories as possible. Defining keywords, linking to your website, and providing vital information about what your business does makes it easier for the search engines to index you.
  • On that note, make sure your address, phone number, and business name are listed consistently across all directories. Search engines can create duplicate listings for slight variations in addresses, and this creates confusion for customers who are searching for your services.
  • Build a website with an easy-to-navigate structure and visitor-friendly photos. Make sure you include meta tag descriptions, provide search engine-friendly alt tag descriptions on photos, and submit a site map to Google periodically. Updating your blog or at least providing fresh content is a must. And you should always make sure your link structure is clear to search engines. I.e., website.com/blog/how-to-install-a-faucet is great; website.com/22560 is not.

SEO is ever-changing and increasingly complex.

But the nature of the beast is that SEO is an ever-changing process. Google is always trying to make its algorithm more accurate–for example, when you think of how search functioned in the 90s versus now, they have improved a lot at returning relevant results! Why? Because Google has invested a lot of time into researching user intent, so that when someone types in a query, he or she gets more accurate results. Naturally, the company is going to continue doing their research and honing the algorithm in the years to come.

What does all of this have to do with Search Engine Optimization? Well, put simply, SEO is the process of getting a site “Google-ready”. SEO experts take current Google data and make sure that client sites comply with it, so that they’re ranked higher in comparison to their competitors.

SEO experts must work with an algorithm that is unknown to anyone–and still try to stay in Google’s good graces.

So basically, once you’ve achieved that ranking, if you’ve hired good SEO people, you’ll likely hold that spot for a long time to come.

However, sometimes Google makes SUCH drastic changes that while you may have been ranking on page one on Monday, suddenly on Tuesday, you’re not ranking at all. You soon discover that you are lacking now-important SEO elements or utilizing outdated techniques.

For example, “keyword density” used to be a big concern for SEOs. They advised that articles and content on sites contained keyword-rich articles, using the exact same grammar structures every time the keyword was used, even if it didn’t make sense in the context of the sentence. Back then, this was actually a way some people would “cheat” Google–just stuff keywords in some text and end up ranking on page one! (By the way, this is what’s known as “black hat” SEO–doing things simply to cheat the system–and black hat techniques will get you booted from page one on Google’s next update faster than you could imagine.)

Now, Google actually punishes people for stuffing keywords. And the search algorithm has become sophisticated enough that Google can understand changes in a query’s grammatical structure. What that means is that you no longer have to JUST search for “landscapers cheap Lexington” to get relevant results, but you could search for “cheap landscaper in Lexington” and get basically the same thing.

Don’t believe me? Here’s a screenshot. Take a look at the pages:

cheap-landscaper-lexingtonlandscapers-cheap-lexington

Yep, the majority are the same links. One just has a map, so they’re listed as Google + business listings, and that’s where you’ll spy the difference. But the point still stands. Google is really good at interpreting what the user is looking for–affordable landscapers in or around Lexington. Whether you word it like Yoda or an English professor, Google wants to help you out, and does a pretty good job at it!

SEO experts are in it for the long haul–and so are you.

Because Google is always changing, search engine optimization must follow suit. There are those out there who say SEO is dead (there’s always somebody saying that about ANYTHING, though) and there are others who say it will become obsolete as search engines grow closer and closer to behaving like human minds. But the fact is, the web is always changing. People build new websites. New businesses crop up, while others close their doors forever. It’s not enough to rank on page one today. You have to work with experts to make sure that you continue to rank on page one in the future too, whether Google releases a major update or another business moves into your vicinity. So until Google can read your mind and pull up the best business to match your personality (eep–that’s some scary stuff, isn’t it?), search engine optimization will be a thing. SEO is a long-term investment, and if you have a great business at your side, it will be worth it.

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

Merry Christmas from Internet Local Listings!

From all of us at Internet Local Listings, we want to wish you a Merry Christmas!

We’ll be out of the office until Monday, December 29th. We look forward to spending the holidays with friends and family, and returning refreshed to help out our clients!

Family dinners. So much fun, right? Have a safe and happy holiday!

Back to Basics #15: Do it Like a Small Business SEO Company

small business team seo company
Can you do marketing like a small business SEO company?

By now, you’ve probably read a number of articles about how you, as a small business owner, can learn how to do SEO to benefit your own business. You may have read about how important it is to be on Twitter or Facebook; you probably saw studies claiming that a specific keyword density is key to ranking well; you may even have considered buying links to get more traffic.

It can all be confusing. It can be expensive. And honestly? It sometimes doesn’t seem like it’s worth the effort, does it?

Well, we’re here to help you out. In this post, we’ll show you five easy ways you can get involved with your company’s marketing campaign just like a small business SEO company would do. With these tips, you’ll begin to see results that definitely pay off.

plagiarism comic
Unfortunately, this is all too common nowadays.

Image courtesy of: Olive Harvey College Library Guides

1. Make friends with Copyscape. Are you writing your own content? Have you tried optimizing your front page or started a blog? You’ll definitely want to look into using Copyscape. For no cost, you can enter your site’s address and Copyscape will scan the web looking for plagiarized text. If your blog or site content have indeed been plagiarized, it can hurt your rankings. Furthermore, if you’re using references in your writing, you might want to run your text through Copyscape. The last thing you need is to be blamed for plagiarism from your end. Make sure your content is 100% original all across the board, and you’ll be better off for it.

2. Make content easily shareable. When people read an article and enjoy it, they immediately look for the “share” button. They want to tell their family and friends about the great thing they’ve just read. It would follow, then, that if you don’t include sharable links at the end of your post, you’ve just potentially cost yourself thousands of views. Be sure to make it easy for your visitors to share your content to all the most popular social media platforms, and you’ll notice that your content will be shared more frequently. If you need help figuring out how to set this up, there are plenty of tutorials around the internet as well as easy-to-install plug-ins for blogging software such as WordPress.

3. Get your customers involved through reviews. We’ve written about this in the past, but it’s so important that we feel we should reiterate here: your customers need to be involved with your company through reviews. There’s a fine line between asking and encouraging your customers to participate willingly, and pushing your wishes in their faces aggressively. You can encourage customers to leave reviews by putting a sign up in your store, offering a coupon as compensation, or even provide a free service with proof of a positive review. Reviews not only help people searching for your services find your store, they also help you stand out in the crowd. Searchers nowadays rely on sites such as Yelp to help them make decisions about which business they want to give their money to. Don’t let this opportunity slip through the cracks—you’ll be surprised at how much good reviews can help.

pay per click advertising for small businesses
You’ve probably heard of pay-per-click advertising. But will it work for a small business?

4. Consider PPC (pay-per-click) advertising. If you’re just getting your business off the ground, we’ll be honest: It can take some time for Google to start picking it up and ranking it. But that doesn’t mean that you can’t make the most of the time in between. You can purchase ads from Google for only a few dollars a day and they’ll appear alongside search results related to your keywords, helping guide visitors to your site. Google ads allow you to get the word out about your site in ways that organic ranking can’t; at least not in the beginning. Check out Google’s free keyword planner to take a look at keyword suggestions you can use in your ad campaigns.

5. Try your hand at video advertising. A big part of advertising nowadays is visual. Think about it: If you’re on Facebook or Twitter, you probably share images and videos all the time! That’s why it’s important that you get into the habit of creating media content for your company’s social media sites. People are much more likely to share media than they are to read through a “wall of text”. Furthermore, video advertising helps a lot with SEO and ranking. Google gets strong ranking signals from videos and the keywords used in them. Even if you don’t have a big media budget, you can still put together helpful “how-to” videos or showcase happy customers recommending your products and services.

You can do it like the SEO companies!
You can do it like the SEO companies!

With these tips, you can easily dip your toes into the waters of advertising and marketing. It might sound cliché, but if you don’t start small, it’ll be too much for you to manage all at once and you’ll feel as if you’re drowning. You can do it like the small business SEO company professionals by trying these few simple tips! And as always, if you need help and advice, Internet Local Listings is here to help. We offer everything from business listings to custom content to personalized websites! Visit us here for more information.

Any other tips you can think of that we missed? Let us know!

Announcing MyBusinessSites.com: An Internet Local Listings Product

affordable-websites-for-small-businesses
Announcing a new site for business websites from Internet Local Listings!

At Internet Local Listings, we regularly work with our clients to provide the best internet marketing services at affordable prices. We primarily work with small businesses, and as such, we understand the importance of enhancing local listings. Small businesses receive most of their customers from the surrounding local area, and many of these customers search for a business online before choosing which store they’ll visit.

Many of our customers have come to us looking for help with their websites. As mentioned previously, without a website, trying to get customers to visit your store is hard work. Customers are naturally drawn to listings with more information—store hours, address, website, and reviews, for example. So if you’re showing up on the first page but don’t have enough information to entice customers to click on your listing, you’re working twice as hard for half the reward.

Are you in this camp? Don’t worry. We have good news for you:

We’ve added websites on to every one of our packages!

Now, you may have some questions on these new products. Below, we’ll do our best to address the most common questions we’ve received.

Well, how much does this cost? I can’t afford to pay for an expensive website.

You can sign up for the starter package for only $199 a month and still receive a free, SEO-compliant website. This is a product that has never been offered before. We wanted to add this onto our most basic package as a way of saying thank you to our customers. It’s added at no extra charge, and for those of you who have no existing site, it should be a great benefit to your local listings. The free websites offer these exciting features:

  • Basic navigation pages (Home, About, Contact Us, Products and Services)
  • A customizable photo gallery
  • Custom content, if desired

You can also purchase premium websites at an additional cost of $300 for the setup, and $60 monthly for hosting. These sites are much more versatile and fully customizable, but they also take longer to set up and implement. You can look forward to these features when you purchase a premium website from MyBusinessSites.com:

  • Fully SEO compliant HTML5 site
  • Industry appropriate stock photos (or you can provide your own custom photos)
  • Custom written content by our writers, if desired
  • Custom color scheme
  • Email contact form
  • Google maps embedded in your contact page
  • 3 standard pages (home, about, contact) PLUS two custom pages
  • Custom domain name and hosting

Is a website necessary for my small business?

You are free to submit your business to the internet’s many business listings without a website. It is not a requirement, and will never be a requirement.

However…

We can’t stress enough the importance of having a website. Most companies now own websites. Perhaps ten years ago it wasn’t as important, but with the number of people now using their smart phones and laptops to find local businesses, it’s an opportunity you can no longer afford to miss if you are competitive about your business listings.

I already have a website. Can you work on my existing site for me?

Unfortunately, this plan only works for our websites. We would be happy to set up a website for you and work together with you with one of our website plans.

How often will my site be updated?

Once your site is live, it won’t be changed unless you need it to be. You’re of course welcome to submit changes at any time, whether that’s new content, more photos, or you need to change your contact information.

Are you ready to finally own your own website? Head over to MyBusinessSites.com and get ready to boost your online presence!

3 Reasons to Encourage Customer Reviews

customer reviews five stars
Customer reviews are essential to your small business’s growth.

Whether you really enjoyed your service or really hated it, chances are that you’ve left a review for a company before. Believe it or not, these reviews (even the bad ones!) can actually help a company in multiple ways: Reviews not only help a business gain visibility and credibility on the internet, but it also gives the owners a chance to converse with customers and learn how to make a customer’s experience better. In other words, reviews benefit everyone. But how can you go about encouraging customer to leave reviews for a small business without coming off as pushy or desperate?

Here are three reasons you should encourage customer reviews in a natural—not an annoying—way.

  1. Customers who read online reviews tend to purchase more. According to statistics cited by Econsultancy.com, 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews. And when you really think about it, this probably rings true for you, too. In my case, the last time I was shopping for a book online, I read the reviews first. Sometimes I purposely look through books with terrible ratings just to see how bad they really are (strange pastime, I know); however, I will never end up paying for them. Instead, I’ll pay for the ones that have outstanding reviews. And I bet if you think back to the last time you were shopping online, you probably did the same thing.
  1. Reviews can help advertise a new product. Do you have a new product or service available for your customers? You can encourage reviews by offering a coupon or gift certificate to those who complete a survey or leave you a review. According to Sam Decker, vice president of marketing and products at Bazaarvoice, a gift certificate offered in exchange for reviews can boost your review volume by 500 to 800 percent. That’s a lot of new reviews for your company—and the gift certificates will bring in customers who may otherwise have decided against making a purchase at your store.
  2. Reviews help customers get more involved with your brand. When a customer leaves you a review, they’re spending their own free time offering you their voice. Whether the review is positive or not, this is a pretty big deal! Take the time to respond to your reviews. Make sure that you engage all customers with respect and honesty. And be sure to encourage them to review wherever it feels comfortable. For example, if you’re on Yelp as well as Foursquare, leave links to Yelp and Foursquare on all of your sites—social media included. Send out periodic tweets or posts asking customers (politely) to leave a review if they had a great experience with you. Before long, your customers will become more involved with your brand. And when they see that you respond to your customers, they’ll know that you take the time to read their opinions and that you take them seriously. Now that’s some positive PR!

With these things in mind, here are a few things you might want to avoid:

Don’t blast the customer with an email every other day. Have you noticed now that wherever you go—the mall, a restaurant, or even a website—that everyone asks you to fill out a survey or give an opinion? As a customer, it gets exhausting. As a business owner, it’s stressful. You, the owner, get irritated trying to get customers to cooperate. And in turn, they don’t feel like filling out a form after every shopping experience! So simply ask them in a polite way and move on. They’ll participate if they want to, and bugging them all the time won’t help your case.

Don’t beg for reviews. I’ve seen it on Twitter more times than I care to count. “Review me and I’ll love you forever!” “Help me out and I’ll follow you!” “Please, please, please review me, I need help!” None of this looks good; it’s actually totally unprofessional in the best scenario, and makes you look desperate in the worst. There’s no issue with occasionally tweeting something like “Have you had a great experience at our store? Leave us a review!” and posting a link to the review site. Just be sure to ask in a friendly, professional manner and try not to spam your followers.

Don’t fake reviews. You know the saying “Fake it ‘til you make it?” Well, that doesn’t apply here. Faking reviews is probably the biggest faux pas that small companies make, as well as the one most commonly seen. Your family and friends are probably more than willing to help you out by leaving you glowing, positive reviews. And that’s great that they support you—but you should be focused on gathering real customer reviews. Don’t fall victim to paying for them or padding your reviews with falsities.

Need help getting customer reviews?

At Internet Local Listings, we help our clients get their small businesses listed accurately across the internet. As an internet marketing company, we strive to help each and every client reach more customers, and in turn, grow their business. And because our packages are priced at a rate that the average small business can afford, we truly believe that by working together, we can make a lasting difference for your company where other internet marketing companies can’t. Call or visit us today for more information.

Back to Basics #12: An Introduction to SEO Hosting

woman-drawing-a-website-edit

In other Back to Basics posts, we’ve talked about the importance of SEO, how to implement simple SEO techniques on your site, and how to best work with an internet marketing company to ensure you’re getting the most bang for your buck. Something we haven’t gone into much depth about, however, is SEO hosting. SEO hosting is basically a term meaning your internet marketing company will optimize a website that they’ve built especially for your business. It doesn’t require a whole lot of participation from the clients’ end—you can be as involved or as uninvolved as you choose to be, really—but it does require patience and a basic understanding of what role a website plays in the SEO process. So in this post, we’re going to go over the basics of SEO hosting and hopefully help you understand how this process can help get your site ranking higher in the most popular search engines.

SEO Hosting: What is it?

As mentioned above, SEO hosting applies to websites that are built using current search engine optimization techniques. This includes anything from blogging using strategic keywords to optimizing images and videos through detailed “alt” descriptions, captions, and names. If you sign up with a web design company and request that they also manage your site, you should be aware of their content marketing practices before you agree to any long-term relationship. Do you know if they’re optimizing your site for you? Or are they just using stock text and photos without customizing the content? As a small business owner, it’s important that you get involved with your internet marketing/web design company, because unfortunately, there are far too many stories of small business owners completely trusting their marketing team without understanding the basic marketing process, only to end up being cheated out of thousands of dollars because they didn’t know how to tell if something was going wrong. By learning a bit more about SEO hosting and how it works, you can avoid being stuck in this situation yourself.

SEO Hosting: Do you need it?

Even after learning the basics of internet marketing and getting a grasp on how SEO hosting works, you may be asking yourself if you even need these services. And, to be fair, it can be a very big project to undertake, and perhaps it seems as if it’s more trouble than it’s worth.

Well, it is a big project to undertake. But you can’t afford not to do it.

Because the truth is, if you want your website to be found by potential customers or clients, you’re going to have to learn how to play the marketing game. And if you don’t have the time, desire, or motivation to do so, there is always help available—so really, there’s no excuse to not be involved with SEO hosting in some capacity, even if you aren’t managing it all yourself. After all, you want improve your chances of showing up on the first page of Google and other popular search engines. You need to deliver a great web experience to each of your site’s visitors. You must engage on social media and create a positive atmosphere where customers and clients feel like they can really get to know your brand. And all of these things are extremely important to your customers, so it’s well worth the time and cash investment.

So long answer made short? Yes, you need SEO hosting, and it helps to understand the basics of the process at the very least. No excuses!

SEO Hosting: Who should I look for?

There are a lot of companies that offer SEO hosting. You can find web designers who will optimize your site from the get-go as well as internet marketing companies that can take over the process with an existing site, even if you’ve had your domain for a long time. And don’t worry if you have had a site for many years and haven’t begun learning about SEO yet–it’s never a bad time to create a marketing strategy, and the sooner you do so, the better off you’ll be.

It’s also important to know that SEO practices change all the time. Google (and other search engines, such as Bing and Yahoo!) adjust their ranking algorithms frequently. What that means is what works for SEO hosting today might not work in a month. Those who specialize in search engine optimization are quite familiar with this aspect of digital marketing and will diligently read about upcoming changes on a regular basis, as well as implement new strategies when the time comes. Someone who doesn’t keep up with new developments in the internet marketing world isn’t someone you want to work with—in fact, they could jeopardize your hard-earned rankings. Google often penalizes sites that abuse older SEO practices, so make sure you and your web design team/internet marketing company are working together to develop accepted, effective practices and you’ll be good to go.

SEO Hosting: Where can you find it?

A great place to start looking for SEO hosting is with trusted internet marketing companies. Of course we’re going to showcase our talents here, but there are a number of places you can go to find experienced marketing experts to work with your company. The most important part of this process is determining what your goals are. For example, do you need to start a new website? If so, then you’ll have to consider whether you want to hire an SEO hosting company or a marketing company and website design company separately. Do you want someone to take over the marketing of your existing website? You can still choose an SEO hosting company to make sure your site’s design and implementation is in accordance with best SEO practices; or, you may simply choose an online marketing company to help you with content production, local listings claims, and social media management. You can get involved with the process or monitor it as you see fit. Just make sure that you know who you’re working with and what your goals are before you begin and you’ll get the best results.

With over 50 years of combined experience in the internet marketing industry, Internet Local Listings is a trusted source for SEO hosting across the US and Canada. Some of our specialties include: ensuring local listings are consistent and clearly listed across the internet; writing custom, optimized content to help your listings rank better; and designing and optimizing websites for all of our clients (although we offer premium packages for those who want more control over design and content).

So if you’re ready to take the plunge, click here to learn more about our SEO hosting services with our new sister site, MyBusinessSites.com, or visit our contact us page and send us a callback request. We’ll be happy to discuss your needs at your convenience.

Following Your Website’s Ranking Progress

Following Your Website’s Ranking Progress
Are you ready to start following your website’s ranking progress?

If you’ve put the time and effort into SEO practices such as blogging, listing your store in directories, and promoting your store on social media, then you know how important it is to keep track of your progress. You need to see if your efforts are paying off, after all—why waste energy and perhaps even money if you don’t see any positive results? There are a lot of reasons to keep track of ranking data, but if for nothing else, you’ll want to know to make sure that your marketing campaign is going in the right direction.

So, with this in mind, what is the best way to follow your website’s ranking progress? In this post, we’ll go over a few ways you can do this without knowing a lot about SEO, coding, or even marketing.

  1. Google Analytics. You can sign up for a free account with Google Analytics and have most of the hard work taken care of for you. All you have to do is insert a simple code into the “header” section of your website and Google will begin tracking all the visitors! You can see where they’re coming from, how long they’re spending on your site, which pages they’re looking at, and more. But perhaps the most valuable thing in terms of rank checking is being able see which keywords clients are using to find you. And if you’re paying for ads, Google Analytics will also show you which paid keywords are helping people find you. This is simple, cost-free, and a very powerful way of keeping track of ranking data.
  2. Search and find method. If you’re not as technically inclined, you can definitely do a simple search and see if your site is pulled up. Now, this is inferior to using something like Google Analytics because you will have to type in every keyword that you want to check. Analytics, on the other hand, might find an obscure keyword or phrase that searchers are using to find you—ones you may never have thought of. But if you’re still set on searching for terms on your own, then take comfort in the fact that it’s possible to check choice keyword rankings simply by Googling and seeing if your site appears. It’s best to then keep track of your progress by searching once every two weeks or so and logging position in an Excel spreadsheet.
  3. Find a reliable page where you can download or utilize a rank checker. Sites like moz.com and alexa.com allow you to check your rank with their online tools. It’s easy to use them—simply type in your URL and view your results. The only downside to this is that to get the in-depth stats that you’re looking for, you’ll have to pay. With Moz, it’s free for 30 days, and then $99 a month; Alexa also offers a free 30-day trial with tiered plans available after the trial ends, starting at $9.99 a month for the basic package and going up to $799 a month for the most advanced package.
  4. Talk to a web developer. If you want the best results but you don’t know how to use Google Analytics, and don’t want to pay for an extra service such as Moz or Alexa, your best option is to talk to your web developer. A good web developer can set up your Google Analytics account for you and show you how to follow your website’s ranking progress, or they can prepare special reports for you. This is part of a web developer’s job, so if you’re already paying for someone to handle the coding for your site, you can have them handle rank reporting as well.
  5. Call us. At Internet Local Listings, we take care of compiling the ranking progress reports for you. Any time you want to know about your website’s standing, we’ll run a ranking report and email it straight to your inbox for you. Everything is presented in an easy-to-read format, complete with comprehensive details. It’s rewarding to see all that hard work paying off—and you deserve to know where your site stands. And, the best news of all: It’s included with any of our packages!

Finally, if you want the full website experience, you’ll be pleased to know that we also build premium websites for our clients. If you choose the website package, you’ll get to have professional web developers working on your site to ensure it ranks well. Google Analytics can easily be implemented by our team, so you’ll never have to worry about figuring out code. View our pricing and plans here or simply fill out a contact form and we’ll get back to you as soon as possible. We’ll happily work with you to make sure you reach your ranking goals!

Resources:

Back to Basics #10: 3 Things You Need to Know About Local Marketing for Small Businesses

local-marketing-for-small-businesses
What are the most important things to know about local marketing?

Welcome back to another Back to Basics post! In this article, we’re going to talk a bit about a few simple things small businesses need to know about local marketing success.

When a brand is competing on a local level, it doesn’t need to focus on the same things that a national brand does. This much is probably obvious, but let’s go over an example to make sure everything is clear. So let’s say you’re an auto repair mechanic working in Wheelsville. (Hey, it could happen.) When people search for an auto mechanic, they might just type in “auto mechanic”–a simple, straight-forward query. Google is smart enough that they’ll bring up nearby results based on the searcher’s location, which could be one of a few cities in the area. But if the searcher is in a particularly small area or needs to find a service in a very specific location, they might type in “mechanic in Wheelsville,” and this time, Google will bring up all the most relevant results specific to Wheelsville.

What does this mean for you?

Simple: You need your address and listing optimized in order to get the best placement on search engine result pages. And to help you do this, here are 3 things you need to know about local marketing for small businesses—and they’re easier to get the hang of than you think!

3 Tips for Local Marketing Success!

1. Check and cross-check listings for accuracy. You won’t believe the number of business owners who are completely unaware of the status of their listings. Thousands and thousands of unclaimed listings exist on the internet—from listings on popular sites such as Google Places, to directories you’ve never even heard of (but that should still be used correctly). Use our scanner here to see if your site is listed correctly. (We promise, it won’t bite. Or lead you to a scary abyss.)

2. Local marketing is all about reviews. So get them from as many customers as possible! Offer an incentive for those who want to leave a kind review—a coupon, a complimentary treat, or a free tune-up. Whatever you feel you can offer to a customer for a review is a great way to get them to participate. Search engines derive relevancy from fresh content. For local businesses, some of the best signals you can give to the search engines are great ratings for your locally-listed business. Not to mention, when other customers stop by and read your ratings and reviews, they’ll be pleased with what they find, and of course, enticed to stop in and experience it for themselves.

3. The people who understand local marketing the best are the people who connect with customers. How can you easily (and cheaply) do this? You can pick a few social media sites to join and update regularly. By connecting with your customers via Facebook, Twitter, LinkedIn, or any other social media platform of your choice, you can be sure that customers will always be able to find you. This way, when people search for your business online, they’ll have a good chance of finding your social media sites as well. Basically, the more places you’re listed, the better—people will find you instead of your competitors.

What if you don’t have the time to invest in learning or implementing local marketing techniques?

Now, none of this information is particularly ground-breaking. It’s not going to shoot you to the top of the search results overnight. What it will do is give you a great head-start on local marketing for your small business. The sooner you get your business listed consistently, get your customers reviewing your business, and get started connecting with customers via social media, the better.

However, we understand that many small business owners don’t have the time to invest in local marketing strategies. If you’ve read through this article and decided it simply seems like it’s going to take too much of your valuable time, we hear you. Internet Local Listings has over 50 years of combined experience helping small businesses succeed at local marketing. If you feel that you need a helping hand, check out our affordable packages and join thousands of our other satisfied clients across the US and Canada!

If you liked this post, find more news here.

Working Effectively with Internet Marketing Experts

internet-marketing-experts
How can you best work with internet marketing experts?

So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still don’t seem to be going as planned. At this point, you’re frustrated and ready to tell them you’re finished—you want to work with a different internet marketing company. If you feel like this, you’re not alone. Many small business owners have felt the exact way you do—so in this article, we’re going to talk about making the most of your experience with internet marketing experts, and what you can reasonably expect while implementing your marketing strategy.

Internet marketing is not an overnight process.

When you hire a gardener to plant your garden and tend to the plants as they grow, you know the process will take time. You don’t expect a seed to germinate into a blooming flower the next day! The same thing goes for marketing. Internet marketing experts need to take a look at your individual case and plan accordingly. For example, some clients have zero presence on the internet—no website, no local listings, no blog. Others have been doing their own work and simply need assistance managing social media or content distribution. By the same token, there are industries in which there is a lot of competition—HVAC, roofing contractors, and auto mechanics. Other industries have an easier time ranking because they are one of a few businesses that provide a service in an area—people like dentists, medical specialists, or even psychics. Everyone’s case is different, and everyone takes a different amount of time to begin appearing on the first page. So how is this possible? Well, Google combs through data on a daily basis, and it begins to compare this data over time. So it makes sense that it’s not going to find your site, immediately deem it the “most relevant” and put it at the top of the search results above all of your competitors. It takes time for Google to weigh and determine site relevancy, so you must be patient as this process takes shape.

Changing things without consulting your marketing team can result in setbacks.

If you’re feeling antsy about a particular keyword not showing up, you might feel like you want to get rid of it and choose another. But if you go into your blog or Google Places and begin changing keywords around, you’ll eventually find that you can easily undo all the hard work you’ve put in already–even if you meant well. This isn’t to say you can never (or should never) change keywords—sometimes, you find that you’ll just stay on the second or third page indefinitely with the amount of competition you’re facing. In this case, talk to your marketing team and determine new keywords to use. Over time, you’ll hopefully see improvements for these terms. If you don’t see any new traffic growth over the first few months, then you definitely need to take a look at what’s going wrong and make adjustments accordingly. The main lesson here is to not go ahead and do things without consulting your team. You are, after all, paying them to help you rank. You should always understand one another and what your goals are. If there is no communication between you and your marketing experts, then you’ll essentially be throwing away money. You need to work together!

Get involved and learn about the process.

Obviously if you’re hiring internet marketing experts to manage your marketing strategy, it’s because you don’t have the time (or desire) to learn how to do marketing on your own. And that’s fine! But if you take the time to learn just a few basics about internet marketing, you’ll find that you can more easily follow along with the process and even enhance it. At Internet Local Listings, we do manage many clients’ Facebook pages and Twitter accounts. However, our clients often ask to be involved with the process, and we encourage it. By tweeting, updating your Facebook status, or writing content for your own page, you’re helping the process along and learning more about how to work with your internet marketing team as you go. That’s a great thing! By combining ideas and discussing tactics, you can enhance your team just like you would with traditional or word-of-mouth marketing. Give input, feedback, and get your hands “dirty”, and you’ll get a lot more out of your internet marketing experience. If you would like to learn more about digital or online marketing, check out our Back to Basics series, where you can learn about SEO basics and discover simple changes you can implement on your site to help boost your rankings. If you want to hire a team of qualified internet marketing experts, simply give us a call at (888) 770-3950 or visit our contact us page and fill out a form. You can also use our scanner to see if your site is listed correctly across the internet! So contact us today to discuss your marketing concerns with our experienced, qualified internet marketing experts!   Check out these pages for more information on internet marketing tips: