How Important Are Exact Match Keywords?

how-important-are-exact-match-keywords

Whether you’ve been doing SEO for a while or you’re just getting into the topic, there’s a good chance that you’ve already done some research on keywords. In fact, you’ve probably received quite a bit of advice on how to best use keywords–that you should focus on long-tail keywords and phrases; that you need a specific keyword density so search engines can pick up your content; that you should be adding keywords into headers and creating anchor text.

Well, at one time, all of these tips were true. While many of these practices are now outdated, there’s a reason you’ve been hearing so much about keywords: At one time, keyword-focused strategies were at the top of any SEO’s game.

So the question remains, how important are exact-match keywords now? How do keywords translate into useful information for search engines? Read on and find out!

Back in the day

Because search is an ever-evolving practice, search engines have had to make a huge number of adjustments in how they rank sites over the years. These adjustments are referred to as “algorithm updates”. And with each of these algorithm updates, SEOs find new ways to help boost page rank. So back when the web was less sophisticated and the algorithms weren’t quite as effective as they are now, search engines looked for pages with keywords that matched the search query exactly. These were called exact-match keywords.

Keyword stuffing

Once SEOs noticed that the usage of exact-match keywords would get sites ranking higher, they began putting those keywords in all the content on the website. They’d put it in image descriptions. In headers. In footers.

It got so bad that they’d even put it in the background of the site–yes, as in the space behind the text and images–and just change the color so that it blended in with the background color. Talk about obnoxious (and shady).

Now that is something that Google strongly dislikes. In fact, they wrote a whole piece about why hidden text and keyword stuffing is bad. Needless to say, it didn’t take too long before they started penalizing sites that stuffed keywords.

Keyword density

A tactic used alongside of keyword stuffing was adhering to a specific keyword density. Many of the people who used to stuff keywords realized that the search engines had begun to penalize them for it, so they decided instead to hit a specific density of keywords per article, thinking that this made the text appear more “organic” to search engines and thus would not be flagged as spam. Their density goals usually ranged from 2-5%, and the keywords had to be an exact match.

Of course, this led to really sloppy writing. We’re talking keywords and keyphrases shoved in roughly every two sentences, leading to repetitive, grammatically- and syntactically-incorrect content. It was so obvious that it was “optimized”. And soon, Google began flagging many of those articles as spam, too.

So how do exact-match keywords work now?

As a part of the Hummingbird update in 2013, Google began taking semantic indexing into account. What does that mean? It means that the search engine is smart enough to parse sentences and pick up on keyword variations as well as topics and themes. This eliminates the need to try to stuff strangely-worded keywords into your content.

So let’s say that you run a site promoting salon services and you’re located in Atlanta, GA. Before, with exact-match keyword phrasing, you might only want your content to reference “salons in Atlanta, GA” so that you could rank locally for salon services.

With the Hummingbird update in place, however, you wouldn’t have to worry about it. If you have claimed your Google business listing and made sure that your address is correct, you’ll already have a location associated with your website. As long as your site contains content about salon services, Google will understand that when someone is searching for salons in the Atlanta area, there’s a good chance they might be looking for your page.

So if exact-match keywords aren’t as important now that Google utilizes semantic indexing, what should you focus on?

Website structure

When it comes to your website’s layout and the way the code is structured, you might think that SEO has nothing to do with it. Well, you would be wrong.

If your site is easy to navigate, then visitors will find the information they’re looking for without much trouble. Google looks at this data–how long is someone on your site? Do they click around?–which, if they stay a while and look at your content, implies your site has what they needed. But what if they just back out immediately? This would suggest they didn’t find what they were looking for, and Google will assume your site isn’t relevant to their needs.

So be sure to title your pages with descriptive words. Make your menus easy to navigate. Ensure your web designer has enabled a site map. All of these things are far, far more important than exact-match keywords.

Site speed

Something that you might not even consider to be an issue can often really make or break your SEO efforts–if your site is slow or has errors in loading, you could be damaging your ranking without even knowing it. So what can you do to make sure your website loads quickly?

  • Clean up any extra pages that you don’t use anymore (perhaps from an old design).
  • Get rid of plug-ins that are broken, outdated, or are otherwise unused.
  • Ask your web developer if there is any unneeded media or outdated code that you can get rid of.
  • SSL encryption could possibly give a ranking boost, although it’s not significant.

Other content tips

If you’re writing your own content, here are some good things to keep in mind:

  • Use proper grammar and sentence structure. Writing poorly comes off as spammy.
  • Choose a topic and stick to it. By using the topic keywords organically throughout the post, you will tell Google what the page is about.
  • Do not repeat the same words over and over again. You’ll look spammy.
  • Interlink your posts. Google loves links, including links on your own site.
  • Use images. When you use images with proper titles, you increase reader interest and you tell Google more about your topic.
  • Encourage conversation. Leave comment sections open. You can earn trackbacks to your post (other links) and make it easy for people to engage with you.

And there you have it! Exact-match keywords aren’t important today, but staying on topic and providing fresh, relevant content for your visitors is. So keep practicing your writing and let the ideas come naturally–and remember that you need to write for people, not for search engines.


Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

5 SEO Tactics You Should Be Working On

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1. A Great Website

So many businesses are focused on simply getting themselves online that they often forget about optimizing user experience. In fact, many small business owners aren’t really even that familiar with the concept of user experience, and instead put up a website without really considering anything beyond its mere existence in cyberspace.

So why is user experience is important? Well, for starters, someone who arrives at your webpage has a goal in mind. To better illustrate this example, let’s say you sell 100% vegan, organic, dye-free doggie beds. So when a visitor finds your website, they’re probably comparing prices for different brands of doggie beds, or are curious about yours in particular because they’re 100% vegan, organic, and dye-free. That makes sense, right?

So what happens, then, when your site is slow to load? What happens when a visitor can’t find ordering information or how to contact you with questions? Or worse, what if they encounter a bunch of broken links or images that won’t load?

They “bounce”. Bounce rate is how long it takes someone who has navigated to your page to leave. When bounce rate is high, that’s a bad thing. That means your users are having a poor experience and they want out of there as quickly as possible!

So focus on creating a website that not only looks great and is filled with valuable information about your products and services, but also is:

  • Easy to navigate–menus located in clear spots, informative labeling for links.
  • Filled out completely–no “under construction” pages or broken links.
  • Structured in a way that visitors can easily parse–i.e., no blocks of text that go on and on and on; no images that take up half the screen; no unnecessary scrolling.
  • And a quick load time–in fact, studies cite a less than 3 second load time as being optimal. Yes, it’s that important.

2. Fresh, High-Quality Content

Content is king. You’ve heard it before, and unfortunately, we’re gonna trot it out for you again. Why? Because it’s still true.

Think about it: Would you rather go to a site that has content that is a) well written, informative, and answers any questions you might have? Or content that’s b) clearly hastily thrown together, written only for search engines, and basically just takes up space on the screen? Obviously you’re going to go with option a.

So then why would you even bother putting together shoddy content? Your visitors will hate it, which in turn, means search engines will hate it. Content for the sake of content isn’t helpful. Content for the sake of your visitors is.

What does all of this mean for you? It means that you should update your site regularly with only high-quality content. Make sure that your content is helpful to your visitors. If you get negative feedback, take that into consideration to improve your future content creation efforts. If you do all of this, you’re already steps ahead of the competition.

3. Social Media Presence

You’ve probably told by many sources (least of all, us) that you need to be on social media. And while some businesses can manage to be successful without a social media presence, they’re among the few and the lucky. Many older businesses in small towns often have enough clout to simply rely on word of mouth marketing. But if you’re not one of those old, established businesses, then you need to seriously evaluate why you should be creating social media accounts for your SEO and marketing strategies.

To start, you should pick a few platforms you feel comfortable on and that will benefit your brand the most. How do you know if a social media platform will work to your advantage?

Let’s go back to our doggie bed example. Obviously, pet owners will be the most likely people to buy your products. Pet owners enjoy looking at photos of cute animals and they also like talking about their pets. This makes our hypothetical business ideal for Facebook, Pinterest, and Instagram. These highly visual platforms will let you show off your product in a way that pet owners will relate to, and they’ll want to talk with others about their experiences with your product.

If you’re an HVAC company, though, you probably won’t have as much luck with Pinterest or Instagram. Rather, you might want to try Quora, where you can answer questions (people have lots of DIY questions that can be answered here for free), and you might want to put together YouTube tutorials detailing minor maintenance jobs your customers can do on their own time.

As you can see, a social media presence is important for most brands. But you have to choose platforms that actually benefit your brand, as well as make sure that you have enough time to maintain your updates. Nothing will grow stale faster than a dead Facebook page or YouTube channel. By connecting with your customers and marketing your work through social media, you’ll bring more traffic to your site and you’ll probably earn shares and links back to your articles in the long run.

4. Creating visual content.

So far, we’ve talked mostly about written content. And while blogs and informative product pages are all well and good, there’s a lot more link juice to be found in visual content.

Visual content includes videos, images/memes, and infographics, all of which are highly shareable. If you think about your own sharing tendencies, which are you most likely to send to your family and friends–a long, in-depth article about why vegan dog beds are the hottest thing right now, or a video showing a cute pup enjoying his new vegan dog bed? Probably the latter. And so it goes that your own customers will be more likely to share your articles and content if it is a visually-compelling piece.

If you’re not graphically inclined, that’s no problem. There are plenty of sites out there that help you design images and infographics for free. Try the following to start:

5. Most recently–be mobile friendly.

Desktop searches are trending downward compared to mobile searches–in fact, mobile outpaces desktop in 10 countries, including the US, according to Google’s recent reports. Combine that with the mobile update that occurred April 21st of this year, and you can see why you should already be focusing on creating mobile-friendly websites. And if you aren’t focusing on mobile accessibility, then it’s time you do so.

It’s easy to make your site mobile friendly. Check out our article on preparing your site for the mobile update and see how you can ensure you’ll be in Google’s good graces. If you don’t do this, you’re going to be pushed off the search results pages for people who are using mobile devices to find what they need.

You might be thinking, “Well, I don’t think people will be finding me through any fancy kind of searches. I just use Google on my computer.” And while you might be doing that, that doesn’t mean others are. A lot of small businesses get web traffic through local mobile searches. It’s imperative that local businesses be accurately listed so that people who are looking for their products and services are able to locate them, no matter which devie they’re using. (And that’s what we specialize in, too!)

So it doesn’t matter whether you think your customers will be finding you on their desktops–because not all of them will be. Add tablets into the mix and you’ve got yourself several mobile devices to accommodate. Now you can see why it’s so important to be mobile-friendly!

Hopefully by focusing on these five SEO tactics, you can start to see some improvement in your rankings. Remember, SEO is a long-term investment, and it’s not going to happen overnight. But with perseverance and some smart strategies, you’ll soon see yourself improving your online presence.


Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

No, SEO Isn’t Dead.

 

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If you  haven’t heard it before, you’ll probably hear about it sometime soon: SEO is dead, and we’re all a bunch of fools to invest any more time and money into it. We might as well just accept it now: We’re never going to be able to use any kind of strategy to boost our ranking on the biggest search engines on the planet.

Except that SEO isn’t dead. We’re not wasting money or time by investing in optimization services.

And there are strategies that help you boost your online presence. There’s no magic bullet, but there are best practices that successful SEO companies follow to get their clients more exposure.

So what gives? Why do people keep saying SEO is dead?

In this post, we’ll go over a few of the top reasons people cite for the “end of SEO”. Keep in mind that Google does change its algorithm frequently, and that what works today might not work sometime in the near future. But that’s natural. Change can be dealt with; strategies can be adjusted. Just because search is an evolving thing doesn’t mean that SEO has no place in today’s business marketing strategies.

Reason #1: People are losing trust in big businesses.

It’s a reflection of economic strife and increasingly-agitated people: Trust in leaders, particularly corporate leaders, is plummeting. With security breaches, scandals at the top levels of big businesses, and news about middle- to low-rung workers being mistreated or underpaid, it’s no wonder people are beginning to raise their eyebrows at large companies.

In fact, Google itself has gotten into a number of heated legal tiffs. People are actually more likely to trust the NSA than they are Google, according to one survey.

And that’s just it, isn’t it? Google is everywhere, almost omnipresent. It’s so ingrained into peoples’ lives now that there are comics and jokes about the search giant’s software being implanted in our brains sometime in the near future! “Big Brother”-type concerns used to be something that you only found in a George Orwell novel, but nowadays, they’ve become a real, legitimate concern.

All of this to say that because people are losing trust in big businesses, they’ve lost trust in Google. They fear where Google could go, given all its power. So when applying this to SEO, people assume that Google has the system rigged, and that you’ll have to pay increasingly more to be considered above other sites in the SERPs.

However, while the legal troubles have been concerning, that doesn’t mean that Google will be slowing down anytime soon. SEO is still effective in spite of all that.

Reason #2: People use apps to search, rather than Google.

Some people say that because people are searching for things using apps such as Amazon, Yelp, or Pinterest, that SEO is dead. They argue that when customers begin moving away from Google like this, optimization just doesn’t have the same kind of effect that it used to.

Except that that is wrong for two reasons:

1) People still use Google to find things, particularly small local businesses. Apps might draw some attention away from Google and the other search engines, but that doesn’t mean that people never use them. How many times have you looked for restaurants or movie tickets simply by typing it into Google? Probably a lot, right? Yelp reviews definitely have their place, but you don’t always go straight to Yelp to find a place to eat.

2) Sites/Apps like Amazon have their own internal search algorithms. And guess what? Those can be used to your advantage as well. It’s true that when people are shopping for things like Kindle books, they’re probably going straight to Amazon rather than Google. But again, this doesn’t mean that SEO is dead–you can even apply what you’ve learned to Amazon if you’re selling items there.

Reason #3: People are sharing links via social media, and that’s caused would-be Googlers to shift away from search.

Some claim that because people are always getting news and information from their friends on social media platforms, that means they don’t use Google anymore. After all, why search for “peeptoe shoes on sale” when you could just buy the exact same pair that your friend just shared with you?

If you thought you sensed some sarcasm there, you’re correct. People do take recommendations from their friends seriously, and people do click on links that their friends post to social media. But that doesn’t mean this is a 1-for-1 exchange with Google! Especially when it comes to shopping for clothes or local services, people will want recommendations, but they’re also going to want to shop around. And that means that they’re going to do some Googling before making their final decision.

Reason #4: Ad blocks and distrust of paid placement makes people avoid your paid promotions.

There is some truth to this statement. People get sick of having advertisements pop up in their feeds all the time. They want to be able to search without accidentally clicking on some spammy ad. And that’s a totally legitimate concern.

But not everyone blocks ads. And some people do still click them. It seems to depend on where you’re listing them. Facebook ads still work, and so do Google ads, although it’s getting more and more difficult to reach your audience through advertising without paying more competitive prices.

When it comes right down to it, though, people are more likely to trust a legitimate link rather than a sponsored ad. So SEO is still important in this scenario, too–you can pay to promote your site, but if you’re found organically, you have a higher chance of nabbing more clicks.


Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

 

How Local SEO Helps Local Businesses Dominate Searches

How Local SEO Helps Local Businesses Dominate Searches
If you’re a small business owner and you’re just a little bit confused on the concept of search engine optimization (otherwise known as SEO), you’re not alone. But there’s no need to feel completely lost–in fact, you might be happy to hear that to make use of SEO tactics, you don’t actually have to be a coder or master of marketing. Surprisingly, it’s pretty easy to learn the basics and implement some of the changes on your own. Below, we detail some of the ways local SEO differs from on-site SEO, and how you can start making local SEO work for your small business.

Local SEO functions differently

When working to get a website ranking, an SEO expert will generally come up with a detailed plan that covers a number of proven SEO tactics: Link building, content creation and syndication, image and on-page optimization, and more. From blogs to ecommerce sites, this works well, and it’s a tried-and-true method of working your way up the search engine result pages (SERPs).

But unlike blogs or ecommerce sites, small business websites generally represent a digital space that provides information about the actual “brick-and-mortar” store. A person who goes to a small business’s website already has a product or service in mind–they’re not mindlessly browsing for “gray pants on sale” or “blogs about healthy baby foods”. No, they’re looking for a plumber in Toiletville, and blogs or toilets for sale aren’t going to help them much.

So this goes to reason that when your company shows up in a local search, it’s because the person who is searching for you wants something locally–they’re not interested in what some blog has to say about plumbing or what Wikipedia has to say about it, either. They just want to find a plumber.

So that’s why it’s important that you focus on local SEO for your small business. It’s just not the same as trying to get an online store or blog ranking. Local SEO is its own animal.

Smart local searches will display pertinent information for your customers.

Because your local business is an actual storefront, people who are searching for you won’t just want to find your website. They’ll also want to know your business hours, how to get in contact with you, and they might even want to learn what others think about your products and services. You may have noticed that when you conduct a search for a local service, a map will display showing nearby businesses. You can then click to get information about the business, such as the business name, address, and phone number (NAP).

To get these important points of data to display properly in searches, you’re going to want to submit your business information to directories. There are a lot of online business directories, whether you’re aware of it or not: The Yellow Pages, Yelp, Merchant Circle, Google Business Places, Bing Places for Business, and more. For more information on specific directories, VR Marketing Blog has put together a helpful list of the top 20 places your local business should be listed.

Basically you’ll want to make sure that all of these listings display a correct form of your NAP. If there are duplicate listings on any directories, claim them and fix them to avoid the search engines thinking there are two locations/phone numbers/names for your business. If you find that there are inconsistencies in addresses or contact information, make sure you correct it. The search engines will pull up data based on what’s listed in directories–and you want your information to be correct so that your customers can easily find you.

The takeaway? Local SEO directories will help customers find you when conducting local searches, so you’d better make sure you’re listed in as many of them as possible.

Local reviews help you out in more ways than one.

An integral part of your local SEO campaign will be collecting business reviews. Google wants to display only the most important results to people who are searching for local businesses–so naturally, it will show those with more positive reviews first. Think of it as “social proof” that you’ve got what the people are looking for.

Of course, reviews don’t just help you show up on local searches. They’re also a great way to advertise your business on Facebook or other social media platforms. Entice your fans and followers with a coupon or special offer if they leave you a review. Sometimes, people just need a little push in the right direction before they get involved.

What you need to know: Local reviews are worth their weight in gold for your small business. The more reviews, the better you’ll appear to prospective customers, and the higher you’ll rank on the SERPs.

Connect with other local businesses for the best networking opportunities.

Local businesses are unique in that they get to establish roots in a community. Sure, there are competitors. And sure, you’ve probably never felt like promoting them before.

But if you connect with other local businesses, you create a wonderful networking opportunity for yourself. You can link to one another online, building your link portfolio to boost your presence on Google. You can run promotions and drive business that way. You could arrange interviews or work together to promote a cause and draw attention to your services. Gone are the days of trash-talking your competitors. Now it’s the age of co-promotion, and local businesses can really shine in this area–if you know how to play your cards right.

So what should you do? Figure out who the big names are in your area. Connect with successful businesses and find a way to form a positive relationship. Support one another online and watch your traffic grow.


Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

How to Prepare Your Site for Google’s Mobile Update

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Come April 21st, Google is integrating mobile-friendliness into its algorithm as a ranking signal.

Well, then. That sounds pretty exciting. But why is Google doing this now?

Google wants to make these changes so that users have a better experience when they search for things–whether that’s a local store that sells the hardware they need or a quick answer to “What is the capital of Canada?” (It’s Ottawa.) This is because so many people are using mobile devices now. And guess what? They get really frustrated if the top search results come from sites that can’t display properly on their tablet or smartphone. Have you ever searched on your phone and found a site that ended up just loading slowly and after you waited for so long, the text was too small to read? We all have. But this is primarily what Google is aiming to fix.

However, they also want to make money from it (of course). Because it’s not just mobile-friendly websites that’ll show up in search results–it’s also apps. As you probably know, Google Play is where Google makes money from app sales. By ranking these mobile-friendly sites alongside apps, Google can then stay in the sales game, especially when their competitors (Hulu, Amazon, etc) are still going strong.

What does this mean for you? It means that if you haven’t made sure that your site has a mobile-responsive design, it could take a hit in ratings.

So how can you make sure you’re adequately prepared for the upcoming changes? Below, we list a few suggestions that should get you on the right track.

Use meta name=”viewport” to tell the browser how to adjust the screen.

This might not be something you know how to do, but a web developer knows what this means. This code allows the same HTML code to be served on the same URL to each device (mobile, tablet, desktop), but the catch is that it will render the layout differently based on screen size of the device accessing the site. It’s the bit of code that makes the site “responsive”.

What does that mean in plain English? By adding this tag into the coding in your website, you’re telling the browser to adjust the screen based on the type of device accessing it, and you’ll be in Google’s good graces come April 21st.

Don’t block Javascript or CSS.

Check to make sure that your code isn’t blocking Javascript or CSS scripts. Why? Because these kinds of scripts are necessary for mobile devices to load pages and images properly, as well as for Google bots to crawl and index your site. If a mobile device can’t load your page, Google will see this and your site won’t count as mobile-friendly.

A quick way to do this is to use “Fetch as Google” function in Webmaster tools. Check Google’s guide here for more detailed information and a walk-through on using this tool.

If you have no idea what Webmaster tools is, talk to your developer or learn more about how it works here.

If you have WordPress, download a responsive theme.

This might sound like a chore, but trust us, it isn’t as bad as you think. You’ll actually have a much better-looking site if you make sure that everything is responsive and clean, and these changes generally are not difficult to make, and they don’t take up much of your time either.

If you’re unsure whether your current WordPress theme is mobile-friendly, first, determine which kind of WordPress site you have:

Did you sign up for a free blog on WordPress.com? If so, WordPress automatically includes mobile-friendly themes. You’re good to go.

Did you install software on your own self-hosted site? (Using WordPress.org.) If so, you’ll have to check to ensure your theme is responsive. Not all themes are.

  • First, go into your Admin panel.
  • Go to Appearance > Themes.
  • Usually you’ll see options for mobile devices here. if you don’t, check to see if you’ve updated to the most recent version of the theme. If your theme is up to date and you’re still not seeing mobile options, you may have to download a new theme. Browse themes with the “responsive layout” tag.
  • Check Google’s guide here for more detailed information, as well as links to WordPress resources.

If you use Blogger, then you don’t have to worry.

Blogger is operated by Google, so all the themes are already equipped with mobile-friendly options. If your theme isn’t mobile friendly yet, all you have to do is:

  • Go into your layout tab.
  • Select the gear icon under the “mobile” section.
  • Choose the way you want your mobile layout to look.

If you’re still having problems, Google has a tutorial with photos and more detailed instructions here.

Done all of that? Now do a final check to see if your site is mobile friendly.

After you’ve made sure your site can respond to mobile browsers and the theme is easily readable and loadable by these devices, you can check to see if your site is indeed mobile-friendly using Google’s very own tool–and it’s completely free! It only takes a few minutes of your time and it’s incredibly simple to use–just enter the URL of the site you want to check and press the “analyze” button.

If you get results that tell you your site isn’t exactly up to snuff, don’t worry. It’ll show you a mockup of how your site will appear on mobile screens so you can see just how much work needs to be done. There will also be a checklist of things you need to improve. You can then keep notes for your developer or attempt to fix them on your own, if you’re up to the challenge. (We would not recommend this if you are not familiar with coding. But if you have a WordPress or Blogger site as mentioned above, then you’ll have a much easier time with it.)

Remember, you have until April 21st, 2015 to get your site mobile-ready. Don’t wait until the last minute! Best of luck to you!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

5 Things You Can Do to Make Your Blog More SEO Friendly — in 30 Minutes or Less!

5 ways to make your blog more SEO friendly in 30 minutes or elss

1. Install a responsive-design theme (Time: 7 minutes).

Look through your blogging platform’s pre-made themes and you can find responsive designs for free. If you want to have a little bit more choice, you can always pay a one-time fee to have access to a design that’s more customizable.

So how does a responsive design help with SEO? More and more people are searching the web through mobile devices nowadays–that includes phones and tablets. As this becomes more commonplace, Google is going to start valuing mobile-friendly sites more than those that don’t cater to all devices. Don’t be left behind–get on this now. It can be free, and seriously–7 minutes. You can do it in the time it takes you to take out the trash.

2. Make sure your URLs are easily indexable (Time: 3 minutes).

When you post a new article, does it show up looking something like this?

Myawesomeblog.com/?p=431

Yeah, that doesn’t really  help the search engines find your site. Instead, go into your permalinks customization and make sure you choose something that enables you to format the title with keywords. Search engines love keywords, not random letters and numbers that tell them nothing of the page’s content.

(Note: on wordpress.com, your links should automatically be formatted correctly; on wordpress.org blogs, or self-hosted blogs, you can find the permalinks customization option under “settings.”)

3. Make your images SEO-friendly (Time: 10 minutes).

Well, to be honest, this depends on how many images you have on your blog. But if you have a reasonable amount, you can easily make this work in under 10 minutes.

Simply go to your media section (where you host your videos and images), and open up the editor. On wordpress, you can see all your media in one spot and you have the option to rename them, add links, and add something called an “alt tag”. That’s where the gold is.

Alt tags tell search engines what the picture is about. So if you go in and edit all your images’ alt tags, search engines will be able to associate them with your site and keywords.

For example, instead of leaving the alt tag of an image of a plumber working at a toilet blank, try writing a descriptive sentence like, well, “plumber working at a toilet”.

4. Install a plug-in that helps you stay on top of SEO best practices (Time: 5 minutes).

Yoast SEO and All-in-One SEO are the best choices. Yoast recently had a security issue, but they quickly worked to seal it back up, and everything is back to normal again.

These plug-ins can easily be installed on WordPress from here or here, or you can do a search for them yourself from the native WordPress dashboard. After they’re installed, you can then begin playing around with options and implementing strategies that will help your posts rank better in search engines–and the best part is, this can be free, or close to it.

5. Submit a fresh site map to Google (Time: 5 minutes).

You can do this manually, or by using the Google Webmaster Tools generator. Then you can submit your sitemap through Webmaster Tools yourself, and it’ll all work just fine. We promise.

Or, you can do it an easier way. With a WordPress blog, you install another plugin that’ll make this much more convenient.

Try something like Google XML Sitemaps, which you can download here for free. What this enables you to do is create a sitemap quickly and easily–and the plugin will submit it to Google, Yahoo!, and Bing. It notifies these popular search engines every time you update so that they can quickly index your work. Much, much easier than trying to do it yourself, right?

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

It Won’t Go Away! How to Repair Reputation Damage

how-to-repair-reputation-damage

Whether you’ve gotten bad reviews or someone is out there writing negative blog posts about your company, one thing remains true: You want to prove that you’re one of the good guys. So what can you do when you’re being targeted with such awful press?

Your company’s reputation is important. And the good news is that it’s not impossible to repair your name. It takes time, effort, and a whole lot of dedication, but there is hope.

Here, we outline a few things you can do to begin the process.

1. Build positivity into your SEO efforts.

First and foremost, make sure that your company name is mentioned in every positive post. If positive reviews exist for you, make sure your company name is mentioned. (Sometimes, all this means is that you have to claim your listing on a directory site that allows reviews. If you need help with that, we suggest you read this post.) If a nice customer has written a review on your company elsewhere, make sure there is a link to your site or social media profiles. If for some reason they haven’t included it, just shoot them a nice email asking for them to help you out. This way, your name and your online presence become linked with positive words.

You can also check to see if your name is mentioned in the title tag of your pages. Do you have an “about” page that contains testimonials? Make sure that your webmaster–or whoever maintains the code portion of your site–links your company name with this page, and feature your best reviews here.

2. Set up your social media profiles to highlight your successes.

First and foremost, make sure you set up your social media profiles so that you get the most out of your SEO efforts. (Check out our guides on best practices for Twitter, Facebook, and Pinterest!) Fill out your profiles completely. Choose a username that best matches your brand. Make sure a link to your site is clearly included in your profile, and use keywords that match your services when filling out your bio.

If you’ve done all of this, bravo! That’s a great start. Now make sure to update your profiles regularly and engage with fans on the sites. Promote your positivity and build a great relationship with your following, and you’ll be well on the road to fostering a community that will sing your praises–and send those negative reviews packing.

3. Try other forms of media to promote your cause.

So you’ve made sure your name is mentioned with every positive review. You’ve ensured your site is search-engine friendly and sings your praises. Your social media sites are ready to go.

And… you’re still not seeing much improvement.

Well, have you considered using alternative forms of media to promote yourself? Videos are a great way to bring attention to your company. They are also looked upon quite favorably in the search results. So why not create a series of positive videos and promote them under your company name? You could highlight some of your customers’ favorite products, conduct interviews with happy clients, or you could even put together a tutorial series. People love learning new things, and if you’re willing to put yourself out there, it casts you in a positive, helpful light!

4. Purchase a domain and promote it.

Alright, so you’ve tried all those things and you’re still feeling pretty down about the reviews you’re seeing.

Well, in this case, you could try registering a few more domains and building them out.

What do we mean by that?

Let’s say you own johnscarpetcleaning.com. But your problem is that this site is being targeted by negative reviews. You could also buy johnscarpetcleaning.net, johnscarpetcleaning.biz, etc. Why? Because when you include your company name is in the URL of your site, it helps you rank better.

Now, if you purchase these domains fresh out of the (virtual) box, you’re going to have a lot of work to do. It can take a long time for Google to recognize a new domain as reputable. But if you’re willing to put in the work over the course of a few months to a year, this can be an effective way to start pushing down those negative reviews in the results pages.

5. Respond to reviews where appropriate.

If you haven’t already, you should read up on why customer reviews are so important. If you have only one or two negative reviews and no positive ones, try asking your customers to review you. Offer an incentive for those who take the time to review you–a coupon or a discount work well. Be careful, though, not to make it look like a bribe, or this could backfire on youYou can encourage positive reviews by placing signs around your store or featuring a link prominently on your page. 

Finally, respond to reviews when it’s appropriate. If someone gives you a positive review, thank them for their time and effort. If someone leaves a negative review, try to help them out–solve the problem if you can. This shows that you care and are willing to go the extra mile for your customers.

6. Do press releases periodically.

Have you done a press release before? If not, perhaps it’s time to consider doing one.

What exactly can press releases do for you?

While they’re not going to instantly rocket your name to the top of the search results, you will be able to build more links and positive press for your website. When you destribute a press release through the proper channels, multiple sites will post it and link back to you. Rarely, a major news outlet will link to you too! But the important thing is to just get your name out there and build traffic that you can then direct to your website.

7. Try a new social media campaign and get your best fans to participate.

Have you ever participated in a contest online? It can be really fun–and it makes you feel positively about the company that’s hosting the contest.

So who’s to say you can’t do the same? In order to build some positive feelings about your products and services, you can try hosting contests, giveaways, special events. Encourage people to sign up for a newsletter or subscribe to your blog. Offer coupons, free products, or a guest spot on your next big project. Anything you can think of that will make your fans feel like they’re a part of your success.

If you don’t have the knowledge, resources, or time to pull this off, you could simply try changing up your social media campaign. Inject some humor into your daily posts. Share inspiring stories and photos. These things don’t cost any money, and they can really help improve your image.

8. Get some positive PR by going on local media.

Do you have a local newspaper, radio station, or news network that features local businesses? If so, you might want to consider reaching out to them. Many smaller towns love doing segments on local businesses and will gladly help out.

Don’t have any content you can share? Try building some positive press by volunteering or appearing at fairs or conventions. Local news teams often make appearances here, and you might just find yourself a great platform on which you can promote your wonderful services.

9. Be patient, and continue on your course.

If all else fails, you need to remind yourself that these things take a lot of time and effort. You are doing the best you can, and while it’s not a fun process, it’s something that must be done for the good of your company. Everyone gets bad reviews, but small businesses in particular often suffer the most–just a few negative reviews can dissuade local customers from choosing you over your competitors. So keep a positive outlook on things and continue to build a good presence for your company, and it will pay off eventually!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

7 SEO Myths You Need to Trash Immediately

Whether you’re new to SEO or you’re a long-time veteran, you’ve certainly heard your share of opinions on the practice. Keyword density matters according to one person, while another claims it doesn’t. One person proclaims Facebook to be pointless; another says it’s essential to your marketing campaign.

It can get downright exhausting to listen to these kinds of things. So today, we wanted to take the top 7 SEO myths we hear, and debunk them for you. Can you think of any others? Let us know!

1. SEO isn’t a long-term investment

“I did SEO once. Isn’t that good enough?”

Nope. In order for SEO to work, you have to keep at it. If you lost weight once, would you expect it to stay off forever? No. You have to make lifestyle changes to keep yourself healthy and trim, and the same goes for your website: If you want to grow your traffic, you have to keep promoting, keep updating, and keep connecting with your customers.

2. SEO is a scam

This usually ties in with the above concern. When people aren’t seeing their sites at #1 on Google within three days of working with an SEO service, they start panicking. Surely, because you’re paying for SEO, it should be done right away… right? If not, you’re just being scammed by some shady, fly-by-night operation. What a ripoff!

No, that’s not exactly true. While there are some out there who seek to take advantage of small business owners, that can be said about any industry. There are always going to be “bad apples” in the bunch, and there’s nothing you can do about that. What you can do, however, is learn how to spot them. Don’t think that just because someone is bad at their job, that all of us are!

3. Google doesn’t take any cues from social media

You’ve probably heard it before: Social media doesn’t help you rank in Google, because Google doesn’t care about your social media updates. While this is technically true in that Google does not care about how many fans or retweets or “likes” you have, that doesn’t mean that your social media sites don’t help your presence.

Confused? Let us explain.

If you follow best practices for your social media accounts, when people search for your company, your profiles should show up. Now, this might not directly affect the ranking of your website, but it gives people who search for you a whole host of options to connect with you. Furthermore, when people share your content via social media, it could bring attention to your work and allow others to contact you and/or build links to your site naturally. And these things will affect your ranking.

4. Link building is pointless now

Nope.

It seems that every so often, someone starts proclaiming link building to be dead (or SEO, or Facebook, or viral marketing, or… you get the picture) and then tons of people follow suit, crowing the same soundbites everywhere. But link building isn’t pointless. It never has been, and it probably won’t be.

Google does take ranking and relevancy signals from sites that link to you. If you have done a good job building a network of peers the natural and honest way, you have nothing to worry about. Forging relationships and providing fresh content are things that Google wants you to do. But if you buy links or pay someone to implement other black-hat SEO techniques (black-hat meaning bad; Google will punish your site if you’re caught using these methods), you’ll pay for it in the long run. This kind of link building is pointless; not the honest way.

5. You need to include a keyword density of x to rank

2%? 5%? You’ve heard it before: If you don’t maintain a certain keyword density in your content, Google’s going to overlook your site in favor of someone who does it correctly.

There’s definitely a nugget of truth to using keywords in your content: As the search engines crawl your page, they look for phrases consisting of related words. They can then conclude that the site is about a specific topic.

But that doesn’t mean you have to use the exact same instances of keywords a certain number of times. If you try to stuff too many keywords into your content, you’ll end up looking like a spammer. Instead, try to focus on writing clear content that revolves around one topic. So if you’re a nail salon, try writing a post about top nail trends of 2015. Or you could write about the top three brands of nail polish to try this spring. Do you see how clearly those topics are defined? By writing content around such a focused topic, you’ll naturally use language that cues search engines to look for certain keywords and keyphrases. You can also consciously make sure to include your keywords a few times, just for good measure.

6. Anchor text all keywords

This actually used to be an SEO truth. But then you started seeing sites with the same keyword or keyphrase repeated over and over and over, and every single time, the keyword led to the same page.

Google came down on that practice pretty hard.

Nowadays, it’s better to include links to your other pages (or to external sources, if applicable) by simply linking phrases like “click here” or “read more”. It’s not that it’s necessarily bad to link using keyword-rich phrases, but it can appear to Google that you’re linking specifically for the purpose of SEO, rather than providing valuable content for your readers. So try not to overdo it, and just link to things in a natural way rather than forcing it too hard.

7. Paid search will increase your organic rankings

Paid search can help you drive traffic to your site for the duration of your campaign.

But there is no data saying that paid search will help you rank organically.

Think about it: Companies with millions to spend on advertising would have it in the bag. Companies with smaller budgets couldn’t even compete. There’s already competition for pay-per-click bids; but that just helps Google determine which advertisements to show first. So until search engines decide to allow paid search to influence rankings, you can safely assume that this is not something you need to worry about.

Which SEO myths bug you the most? Let us know in the comments!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

Why Search Engine Optimization is a Long-Term Investment

When it comes to search engine optimization, there are so many things to consider before you get started that it might seem like an impossible task to take on. From meta tags to building backlinks, and from content marketing to social media, it seems there’s a million things you need to do to play the ranking game–and actually do well at it.

But SEO is a long-term investment. It’s not a “set it and forget it” type of process–it’s a fluid, ever-changing industry, and it takes a lot of knowledge and dedication to keep up with all the latest strategies. Before we get into that, though, take heart–There are some things you can do to get started immediately:

  • Make sure to list your business on Google + and as many major directories as possible. Defining keywords, linking to your website, and providing vital information about what your business does makes it easier for the search engines to index you.
  • On that note, make sure your address, phone number, and business name are listed consistently across all directories. Search engines can create duplicate listings for slight variations in addresses, and this creates confusion for customers who are searching for your services.
  • Build a website with an easy-to-navigate structure and visitor-friendly photos. Make sure you include meta tag descriptions, provide search engine-friendly alt tag descriptions on photos, and submit a site map to Google periodically. Updating your blog or at least providing fresh content is a must. And you should always make sure your link structure is clear to search engines. I.e., website.com/blog/how-to-install-a-faucet is great; website.com/22560 is not.

SEO is ever-changing and increasingly complex.

But the nature of the beast is that SEO is an ever-changing process. Google is always trying to make its algorithm more accurate–for example, when you think of how search functioned in the 90s versus now, they have improved a lot at returning relevant results! Why? Because Google has invested a lot of time into researching user intent, so that when someone types in a query, he or she gets more accurate results. Naturally, the company is going to continue doing their research and honing the algorithm in the years to come.

What does all of this have to do with Search Engine Optimization? Well, put simply, SEO is the process of getting a site “Google-ready”. SEO experts take current Google data and make sure that client sites comply with it, so that they’re ranked higher in comparison to their competitors.

SEO experts must work with an algorithm that is unknown to anyone–and still try to stay in Google’s good graces.

So basically, once you’ve achieved that ranking, if you’ve hired good SEO people, you’ll likely hold that spot for a long time to come.

However, sometimes Google makes SUCH drastic changes that while you may have been ranking on page one on Monday, suddenly on Tuesday, you’re not ranking at all. You soon discover that you are lacking now-important SEO elements or utilizing outdated techniques.

For example, “keyword density” used to be a big concern for SEOs. They advised that articles and content on sites contained keyword-rich articles, using the exact same grammar structures every time the keyword was used, even if it didn’t make sense in the context of the sentence. Back then, this was actually a way some people would “cheat” Google–just stuff keywords in some text and end up ranking on page one! (By the way, this is what’s known as “black hat” SEO–doing things simply to cheat the system–and black hat techniques will get you booted from page one on Google’s next update faster than you could imagine.)

Now, Google actually punishes people for stuffing keywords. And the search algorithm has become sophisticated enough that Google can understand changes in a query’s grammatical structure. What that means is that you no longer have to JUST search for “landscapers cheap Lexington” to get relevant results, but you could search for “cheap landscaper in Lexington” and get basically the same thing.

Don’t believe me? Here’s a screenshot. Take a look at the pages:

cheap-landscaper-lexingtonlandscapers-cheap-lexington

Yep, the majority are the same links. One just has a map, so they’re listed as Google + business listings, and that’s where you’ll spy the difference. But the point still stands. Google is really good at interpreting what the user is looking for–affordable landscapers in or around Lexington. Whether you word it like Yoda or an English professor, Google wants to help you out, and does a pretty good job at it!

SEO experts are in it for the long haul–and so are you.

Because Google is always changing, search engine optimization must follow suit. There are those out there who say SEO is dead (there’s always somebody saying that about ANYTHING, though) and there are others who say it will become obsolete as search engines grow closer and closer to behaving like human minds. But the fact is, the web is always changing. People build new websites. New businesses crop up, while others close their doors forever. It’s not enough to rank on page one today. You have to work with experts to make sure that you continue to rank on page one in the future too, whether Google releases a major update or another business moves into your vicinity. So until Google can read your mind and pull up the best business to match your personality (eep–that’s some scary stuff, isn’t it?), search engine optimization will be a thing. SEO is a long-term investment, and if you have a great business at your side, it will be worth it.

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

The 10 Biggest Small Business SEO Blunders

1. You’re not optimizing your local search listings.

Are you listed on directory sites like Yelp, FourSquare, and Merchant Circle? If you’re not, this could be hurting your rankings. If you are listed across these sites but still aren’t seeing any boost in rakings, you will want to check to make sure you have listed all your information consistently. Check to ensure your business address, phone number, and website are all spelled correctly and don’t contain any unnecessary variation in syntax.

For example, if your address is “1234 Olive Branch Drive”, make sure every listing reads exactly like that. “1234 Olivebranch Drive” or “12 34 Olive branch dr” are both different listings!

Furthermore, if you find that you have duplicate listings, make sure you claim ONE and delete the duplicates, as this could be confusing people who are searching for your business.

2. You’re trying to rank for broad keywords.

If you’re in a small area, you might be able to rank for the keyword “plumber.” But if you’re in a bigger city, chances are that there are a lot of other plumbers working there with you. That means you have a lot of competition when people are searching locally!

So what can you do to improve this situation? Well, you might want to try linking for more specific keywords. For example, instead of “Cleveland plumber”, you might want to try “Cleveland plumber residential septic”. This way, you can rank for more specific keywords–and these are far more likely to get you ranking than something that’s too simple.

3. Using the same anchor text over and over.

You’ve probably heard something about keyword density before–something like “you must have 2-5% keyword density in your article to make it visible to search engines.” And you’ve more than likely also heard that you should use anchor text on your links so that you can target specific keywords.

Well, that’s not exactly true.

First of all, the keyword density thing is long-outdated. Google is smart–over the years, the search engine has learned to look for different variations on the same phrase. So that means that if you link to one page using the exact same anchor text over and over again, search engines (or even your visitors!) might think you’re trying something fishy. A good rule of thumb for you to remember is that if it looks spammy to you, it’s going to look spammy to your readers–and to the search engines. So regardless of what you’ve read about keyword density and repeating anchor text, following this practice is not going to help you in the long run.

So what should you do? Creating high-quality content that contains your keywords and key phrases is the best bet. Don’t stuff your keywords in or worry about using them in a bizarre way (such as our “Cleveland plumber residential septic” example–how would you fit that into a natural-sounding sentence?). Just write organically about your topic and you’ll be fine.

 4. Using subpar content.

Did you hire someone to write your content for you or did you write your content yourself? If you hired someone else to write it, did you check their credentials and make sure that their work is easy to read? Or does it come off a bit unprofessional, with misspellings or poor grammar? If you did the work yourself, do you feel confident in your ability to write good content, or do you feel a little embarrassed of the work you put up?

If something seems off about your content, we have some bad news for you: Your readers will probably notice too. If your content doesn’t read well or is perceived as untrustworthy, you’re destined to stay buried under your competitors.

So if you feel confident about your writing skills, go ahead and post fresh content on your pages; just make sure that you edit your work before you post it.

If you don’t feel confident and choose to hire a writer, make sure you select a candidate who actually has quality work in his or her portfolio! Don’t just hire the “cheapest” writer because you want to save money.

Always remember that quality is key when it comes to content. No exceptions.

5. Focusing too much on getting links vs. creating content.

Most people who are just getting into SEO learn very quickly how important backlinks are.

And before you get all up in arms, we’ll make it perfectly clear that we’re NOT saying backlinks aren’t important.

K. With that out of the way, if you focus too heavily on getting links to your site, but don’t bother creating a good site, you’re kind of shooting yourself in the foot. You need a reason for your readers to want to return–a reason for them to trust you and your work. If you just get a bunch of people linking to a boring landing page, you’re not going to gain much for all your effort.

So while reaching out to other sites and building links is important, don’t forget to make your website spectacular, too!

6. Not using meta tags or descriptions.

Meta tags and descriptions help search engines categorize and cache your site. If a search engine can’t find any pertinent information, it’s not going to know how to place your site–and it won’t see it as “relevant”. That’s why you have to make sure to include meta tags and proper descriptions in every page’s header.

This probably seems like too much work or like it’s too complicated, especially if you’re an SEO beginner. But it doesn’t have to be. If you host your site on WordPress, you can get a plug-in that helps you fill in all this important information. Try Yoast or All-in-One SEO. In just a few minutes, you can easily fill in keywords and descriptions that make your site attractive to search engines–no coding required.

If you’re not on WordPress, you might have a tougher time with this, but you can read more about the usage of meta tags and descriptions here.

7. Not bothering with Google Analytics.

Have you signed up for Google Analytics? If not, you’re missing out on a lot of important data–data that can tell you just about everything you need to know about your site’s visitors.

When you use analytics, you gain access to insider knowledge: Who is visiting your site the most? Where are they from? Which pages are they visiting–and how long are they staying on each page? By learning a bit about the basics of Google Analytics, you can figure out what is and what isn’t working for your site. Once you have a basic idea of where your strengths lie, you can begin to provide more content that your visitors crave, and in turn, make a more focused plan of how you will update in the months to come.

Now that’s a good way of growing your readership, and a great way to nab some true fans.

8. Ignoring social media integration.

So let’s say you have your website set up and it looks great. You update your blog regularly. You even have a photo gallery dedicated to your company’s stellar products and services. But do you have a way for your visitors to connect with you via social media?

Social media is a huge part of marketing nowadays. If people can’t find your company on sites like Facebook and Twitter, you might be selling yourself short–think of all those fans you could be missing out on. Be sure to make it crystal clear to your visitors how they can connect with you on social media.

And if you haven’t signed up yet, we’ve got some news for you: you’d better get crackin’ on that. Don’t miss out on the opportunity to connect with your clients and customers simply because you’re too frightened of change or because you think you don’t have enough time to learn social media. It’s well worth it, we promise.

9. Forgetting to update your blog or post new content.

How many times have you told yourself that you were going to update your blog once a week–and then you wrote one post and forgot to update for a month?

Or, have you told yourself that you don’t care about updating a blog–you put up a website a few years ago and it’s good enough, right?

Well, that’s just no good. If you want to be found by the search engines, you have to make sure you look relevant. If you were searching for, say, a local veterinarian, and the website the search engines pulled up looked like it hadn’t been updated in 12 years, would you choose to call that vet or find another one? You’d probably head to another vet, right?

That’s exactly what Google tries to avoid. It wants to create the best experience for its users, so it will devalue your site if  it doesn’t deliver fresh, relevant content. So whether you choose to blog or you just update your site’s existing content regularly, the key is to make sure you create some new data for the search engines to gobble up.

10. Thinking SEO is just a set-it-and-forget-it strategy.

So you’ve hired an SEO to go over your site and make sure it’s search-engine ready. You’ve paid them–probably a decent amount–and now you’re good to go, right?

Unfortunately, no. SEO best practices change all the time. Search engine algorithms constantly change, and what that means is what is a-okay today might not be tomorrow. Obviously, such drastic changes aren’t occurring that frequently, but every once in a while a big update will throw a wrench into rankings, sending previously-optimized sites crashing into the depths of the search engine result pages. It’s for this reason that you should keep an SEO expert available to monitor your site and make the necessary changes. After all, they keep up with the industry and it is their job to make sure their clients see results.

And hey, on that note, that’s what we do.

So if you’re looking for help with any of this, just drop us a line and let us know.

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.