In other Back to Basics posts, we’ve talked about the importance of SEO, how to implement simple SEO techniques on your site, and how to best work with an internet marketing company to ensure you’re getting the most bang for your buck. Something we haven’t gone into much depth about, however, is SEO hosting. SEO hosting is basically a term meaning your internet marketing company will optimize a website that they’ve built especially for your business. It doesn’t require a whole lot of participation from the clients’ end—you can be as involved or as uninvolved as you choose to be, really—but it does require patience and a basic understanding of what role a website plays in the SEO process. So in this post, we’re going to go over the basics of SEO hosting and hopefully help you understand how this process can help get your site ranking higher in the most popular search engines.
SEO Hosting: What is it?
As mentioned above, SEO hosting applies to websites that are built using current search engine optimization techniques. This includes anything from blogging using strategic keywords to optimizing images and videos through detailed “alt” descriptions, captions, and names. If you sign up with a web design company and request that they also manage your site, you should be aware of their content marketing practices before you agree to any long-term relationship. Do you know if they’re optimizing your site for you? Or are they just using stock text and photos without customizing the content? As a small business owner, it’s important that you get involved with your internet marketing/web design company, because unfortunately, there are far too many stories of small business owners completely trusting their marketing team without understanding the basic marketing process, only to end up being cheated out of thousands of dollars because they didn’t know how to tell if something was going wrong. By learning a bit more about SEO hosting and how it works, you can avoid being stuck in this situation yourself.
SEO Hosting: Do you need it?
Even after learning the basics of internet marketing and getting a grasp on how SEO hosting works, you may be asking yourself if you even need these services. And, to be fair, it can be a very big project to undertake, and perhaps it seems as if it’s more trouble than it’s worth.
Well, it is a big project to undertake. But you can’t afford not to do it.
Because the truth is, if you want your website to be found by potential customers or clients, you’re going to have to learn how to play the marketing game. And if you don’t have the time, desire, or motivation to do so, there is always help available—so really, there’s no excuse to not be involved with SEO hosting in some capacity, even if you aren’t managing it all yourself. After all, you want improve your chances of showing up on the first page of Google and other popular search engines. You need to deliver a great web experience to each of your site’s visitors. You must engage on social media and create a positive atmosphere where customers and clients feel like they can really get to know your brand. And all of these things are extremely important to your customers, so it’s well worth the time and cash investment.
So long answer made short? Yes, you need SEO hosting, and it helps to understand the basics of the process at the very least. No excuses!
SEO Hosting: Who should I look for?
There are a lot of companies that offer SEO hosting. You can find web designers who will optimize your site from the get-go as well as internet marketing companies that can take over the process with an existing site, even if you’ve had your domain for a long time. And don’t worry if you have had a site for many years and haven’t begun learning about SEO yet–it’s never a bad time to create a marketing strategy, and the sooner you do so, the better off you’ll be.
It’s also important to know that SEO practices change all the time. Google (and other search engines, such as Bing and Yahoo!) adjust their ranking algorithms frequently. What that means is what works for SEO hosting today might not work in a month. Those who specialize in search engine optimization are quite familiar with this aspect of digital marketing and will diligently read about upcoming changes on a regular basis, as well as implement new strategies when the time comes. Someone who doesn’t keep up with new developments in the internet marketing world isn’t someone you want to work with—in fact, they could jeopardize your hard-earned rankings. Google often penalizes sites that abuse older SEO practices, so make sure you and your web design team/internet marketing company are working together to develop accepted, effective practices and you’ll be good to go.
SEO Hosting: Where can you find it?
A great place to start looking for SEO hosting is with trusted internet marketing companies. Of course we’re going to showcase our talents here, but there are a number of places you can go to find experienced marketing experts to work with your company. The most important part of this process is determining what your goals are. For example, do you need to start a new website? If so, then you’ll have to consider whether you want to hire an SEO hosting company or a marketing company and website design company separately. Do you want someone to take over the marketing of your existing website? You can still choose an SEO hosting company to make sure your site’s design and implementation is in accordance with best SEO practices; or, you may simply choose an online marketing company to help you with content production, local listings claims, and social media management. You can get involved with the process or monitor it as you see fit. Just make sure that you know who you’re working with and what your goals are before you begin and you’ll get the best results.
With over 50 years of combined experience in the internet marketing industry, Internet Local Listings is a trusted source for SEO hosting across the US and Canada. Some of our specialties include: ensuring local listings are consistent and clearly listed across the internet; writing custom, optimized content to help your listings rank better; and designing and optimizing websites for all of our clients (although we offer premium packages for those who want more control over design and content).
So if you’re ready to take the plunge, click here to learn more about our SEO hosting services with our new sister site, MyBusinessSites.com, or visit our contact us page and send us a callback request. We’ll be happy to discuss your needs at your convenience.