15 Quick Tips to Boost Blog Traffic

15-quick-tips-to-boost-blog-traffic

1. Connect your profiles. Does your Twitter page have your website listed in the bio? Does your Facebook link to your blog? Does your blog have links to all your social media profiles clearly listed? Make it easy for people to connect with you on the platform of their choice, and make sure all platforms can clearly direct people to your blog. Voila! Easy traffic.

2. Set up a newsletter subscription. You might entice readers with a free PDF if they sign up for your email list, or you might offer a special 3-part course to help them learn more about the services you offer. You also might offer a coupon. Whatever you do, set up some kind of reward and get people to sign up for a subscription via newsletter. Of course, this means you’ll have to occasionally send out updates, but people who are willing to give you their email address are much more likely to return in the future and purchase your products, so it isn’t the same as blasting them unwarranted.

3. Offer RSS feed subscriptions or simple blog subscriptions. Not everyone wants to sign up for a newsletter. But many people will sign up to read new updates. So enable the widgets on WordPress for people to easily subscribe to your blog via email or RSS feed–if you don’t use WordPress, there are also options to do this in Blogger, as well as through your own website. (You’ll have to speak to your developer about this.)

4. Send out notifications of your updates on social media. So not only do you have to make sure your profiles connect to each other and that people can easily subscribe to your blog and social media, but you also have to make sure that you send out updates automatically about your brand new post. You can set it up in WordPress to publicize to your connected accounts as soon as a post goes live (and you can do so in Blogger as well).

5. Schedule posts ahead of time. Have a hectic life with not a lot of extra time to blog? Well, why not try scheduling posts ahead of time? If you have one day that you can dedicate to writing the next month’s posts, do it. Then schedule them to go live whenever you want. Your posts will go out reliably when you need them to, and you can focus on doing other things until you’re ready to write again.

6. Include links to your newsletter in your sidebars/widget areas. When you set up your blog, make sure sidebars, menus, and widget areas are full of great information–like how to connect with you on social media and how to sign up for your newsletter. Doing this is a great way to make sure that you stay in contact with your fans who really want to hear from you–they gave you their email, after all, so they’ll be eager to read what you send them!

7. Install Sniply and watch your clickthrough traffic grow. If you haven’t heard of Sniply, you’ll definitely want to check it out. How does it work? You can set it up so that, when a visitor clicks a link you provide (be it on your site or through social media), they’ll not only see the article you’re linking to, but they’ll also see a little bubble in the corner of their screen. This bubble includes a space to include a catchy, customizable call to action, as well as a button that links back to your blog.

So how is this beneficial to you? Well, when you link to a site other than your own (say, a blog you enjoy linking to), people who follow that link will see an opportunity to be led back to your site whenever they’re ready. So you’re promoting your work while promoting the work of others simultaneously. Pretty cool, huh?

8. Offer to do guest posts for other blogs in your niche. If you enjoy blogging (and presumably, you do!), you might want to branch out and offer your services to other bloggers. Now, this might seem counterproductive–when do you have the time to write for other sites, after all?–but it’s not. You can build relationships with other bloggers, who will then promote your work alongside their own. You can also earn links to your site by including them in your byline. All in all, guest blogging is an easy way to earn links and get clicks to your site.

9. Post comments on other blogs. If you’re not feeling up to offering a guest post, another great way to get involved with other blogs is to leave friendly comments on recent posts. Usually you’ll have to set up a profile to do so, which allows you to have a branded profile image as well as a link to your own site in one convenient spot. People can then visit you by following the links in your profile!

10. Join Google+ communities and offer blog posts where applicable. Same goes for Facebook groups, LinkedIn groups, and Twitter tribes. By joining communities or special groups, you can find like-minded people who are likely to be interested in your products and services. They might even share your updates for you. Social media doesn’t have to be ultra-competitive–in fact, it can really be beneficial to make friends with those you’d normally consider your competitors.

11. Install an SEO plug-in if you use WordPress. Updating your posts to be within the guidelines and recommendations of the plugin will help you get a better chance of ranking in Google/Bing/Yahoo. The best part is that you don’t have to know anything about coding or analytics–you just have to be able to fill in boxes as the plug-in suggests. The plug-ins can be free (or you can pay if you’d like more options) and they’re quick and easy to install.

12. Use CoPromote, dlvr.it, or IFTTT formulas to disperse your posts automatically and at different times. Staggering updates is key. If you dump your links everywhere all at once, you don’t reach the widest audience. For example, you might try updating Twitter first, followed by Facebook at the most heavily-trafficked times. Do what fits best with your schedule.

13. Don’t forget to check statistics. Finding that one post is performing better than the others? Don’t be afraid to reshare it. As long as you’re not spamming the same link over and over, you should be fine! And no matter what, always remember to reshare posts again a few months down the road. You’re always gaining new fans and followers–give them a chance to read your best work, too!

14. Put a link to your blog in your email signature. Make sure you’re always just a click away. You can also include links to your social media profiles or include your cell or office number. This way, whenever you send an email to a customer, they’ll have an easy way of reaching you. And if you’re sending out those guest blogging requests, it’s also a great way to encourage prospective blogging partners to visit your social media profiles, too!

15. Install a mobile-responsive theme! Now that Google is including mobile-friendliness in its ranking algorithm, you’ll need to make sure your blog can be read by mobile devices. Install a theme that’s responsive (aka mobile-friendly) and you won’t have to worry about being pushed off the top page for mobile searches. That should help with blog traffic!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

How to De-Clutter Your Blog

1. Choose a great theme or hire a developer to create one.

If you’re just using a basic theme, you might want to branch out into something different. WordPress provides a number of clean, sleek themes that will make any blog look 100 times more professional. You can do a live preview of a theme before you activate it to see if it fits your style. If you’re not falling in love with any of the free templates, you can always purchase one. While it’s not always a blogger’s top choice to pay for a theme, you can look at it this way: By purchasing a professional theme for $40 or so, you’re still paying way less than you would for a developer to completely redo your site.

If you’re not using WordPress, you might want to try this article. It features over 200 of the best free responsive themes for Blogger!

And finally, if you’re not keen on using any premade themes, hire a developer! You can find a lot of freelance workers on sites like elance.com or odesk.com.

2. Keep your tags clean and organized.

When you tag your posts, do you use any kind of system? Are there tags in your cloud that you rarely use? If you’re a blogger who has been working for a while, chances are that you’ve come up with quite a few colorful tags that you’ve used to categorize your posts. But honestly, it pays to go through and clean them up every once in a while. Try to keep common themes together–for example, graphic design, design freebies, design inspiration. If you have some random tags about a trip you took or something, go ahead and delete those. That way you keep everything neat and tidy.

3. Organize sidebars and advertisements.

If you’re a prolific blogger, you might find that your sidebars have become out of date. That’s normal, so don’t beat yourself up–but you should also clean it up for the sake of future visitors. Evaluate add-ons or advertisements and see if they still add value and are relevant. If not, get rid of them. It’s not only useless for your blogging business, but it’s also irritating for your visitors. If they take the time to read your blog, they trust your input. And when they click on broken links or advertisements that aren’t any good, they lose trust in your brand. Don’t let that happen!

4. Make sure your images are properly sized and aligned.

Did you know that your blog’s theme is designed to work with images of specific sizes? If you didn’t, now would be a good time to explore your theme’s settings and discover how your images will be most effectively displayed. Your blog theme should be responsive–that is, work on mobile devices such as phones and tablets, as well as desktops and laptops. So see which dimensions are recommended (you should be able to find information in your blog’s theme) and test it out on different screens to make sure they display properly across all devices.

5. Delete or fix old links.

There is nothing worse than getting really into reading a blog and being so excited to click through posts–only to find out that half of those links are dead. Every once in a while, it’s a good idea to go through and make sure all of your links are up to date. Sites close down. You may have moved your site and forgotten to change some of the old links. It’s okay, it happens to everyone. But make this a part of your regular blog maintenance schedule and you’ll be far less likely to receive a lot of complaints about it.

The good news is that WordPress users can find plug-ins that do this for them! Makes it a lot easier, doesn’t it?

6. Get rid of old plug-ins.

Do you have a lot of plug-ins installed that you don’t use? Are you cluttering up your sidebars with things that you could put elsewhere? Go through and get rid of them! Not only does this help increase your page load time (and studies show that a fast page load time is very important to retaining visitors), but it also makes it easier for visitors to find the links that truly matter. Check out this cool guide to get your WordPress database cleaned up efficiently.

7. Say buh-bye to old posts that offer irrelevant information.

Because we’re SEO people, we always do new posts when Google releases an update. But, as you probably already know, Google releases new updates preeeeetty often. So whenever a newer one comes out, our old posts become irrelevant. That means it’s time to take them out of scheduled post updates (Facebook, Twitter, etc.) No one wants to follow a link on social media, only to be led to something that is a complete waste of time.

If you like, you can also delete the posts from your blog altogether. For example, if your old post ends up ranking and people are getting incorrect information, you’re going to be dealing with some unhappy readers. To solve that dilemma, just unpublish the post or delete it.

Otherwise, another option could be to open up that article and insert a link to your new post. Now readers know where to go for the most accurate and up-to-date information!

8. Could you be using different fonts?

Take a good look at your blog. Do your eyes have any trouble adjusting to anything? Are your colors too bright against the background–or are they too close in hue and difficult to make out? The charts at Colorcombos.com can help you decide on an aesthetically-pleasing palette.

What about font size? Are your headers overwhelmingly large? Can you easily read the print in the body of your articles? If not, be sure to test out the font sizes on a few different screens. Keep in mind that some readers might have vision issues, so don’t make your fonts too small.

Finally, evaluate the font type. Do you have font styles that complement one another? Serifs pair well with san-serifs. Likewise, bold fonts pair well with scripts. Try I Font You for great combos!

9. Make sure your contact and about info is up-to-date.

When was the last time you updated your contact page? Has your email changed? Are you still available at the same phone number, address, or social media accounts? Double check to make sure that every bit of your contact info is correct so that your readers can contact you via the channel of their preference.

On your about page, make sure that your bio is up to date. Maybe you’ve had some important personal events happen over the last couple of years. Maybe you’ve changed jobs and have more experience to add to your bio. Make sure that your about page reflects just how awesome you are!

10. Connect social media accounts and get rid of old accounts that you no longer update.

Does your blog have the option to connect with you via social media? Whether you place widgets in the sidebars or design a floating bar with links to your social media profiles, you should always make it perfectly clear to your visitors that you’re on social media and you’re inviting them to connect with you.

If you’ve stopped using a social media network, delete that connection from your blog. It’s annoying to follow an author on Twitter, only to find out that they never tweet anymore!

Can you think of any other great tips for de-cluttering your blog? Let us know in the comments!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.