5 Ways to Reach More Fans on Facebook

5-ways-to-reach-more-fans-on-facebook

Are your Facebook marketing strategies falling a little flat? Have you noticed that your pictures and quotes don’t seem to be reaching quite as many people as they used to? If so, you might want to re-evaluate your Facebook marketing strategy… and we’re here to give you a few helpful tips that yuo can start implementing right away.

Facebook is notorious for changing its algorithms, and people often don’t understand exactly why or how it’s changed–all they know is they’re seeing less engagement and fewer numbers for people reached. It’s frustrating and it’s time-consuming to try to alter your strategies, especially when you always seem to be a step behind because you’re not a professional marketer–you’re a small business owner, and you’re busy.

But if there’s one thing marketers can tell you, it’s that times change fast. Especially when it comes to social media. So how can you boost your engagement and reach more fans on Facebook right now? We have a few suggestions for you.

Video

Up until fairly recently, the tried-and-true way to reach the most people on Facebook was to post a picture and a link. You may have noticed, however, that this seems to have changed. In fact, photos are now one of the least effective ways to make sure fans see your content.

So what do you do instead? Well, video reaches more people than any other kind of post–but not just any video. The format has to be native, meaning you must actually upload the video to Facebook. Why is this? More than likely, Facebook is trying to keep you sharing videos using Facebook–not some other site. So even if you have a YouTube channel, it’s worth it to upload the videos separately to Facebook to get the most eyes on your content.

Quotes with photos

Although photos don’t have the reach they used to, people love sharing inspiring and motivating quotes. By placing the quote on an eye-catching image, you make it far more likely that someone will press “share”. So while the initial post might not reach as many people as, say, a video, if you get more engagement, you’ll get more shares and a bigger reach in the end.

Another thing about photos is that they have the potential to live on for quite some time. Because of the way the Facebook algorithm works, someone might not see your post right away, but it could pop up in their feed the next day. When they share it then, you’ll notice a spike in shares as their friends share it, and so on.

Don’t forget your CTA button

If you haven’t noticed the call-to-action button on Facebook yet, then you definitely need to take the time to check it out. It’s a new feature, but it’s a powerful one: By going into your settings, you can choose a call to action from a pre-set list (for example, “Shop Now”, “Learn More”, “Sign Up”, etc.) and direct people to the URL of your choice. Do you want to send them to a sales page? A landing page where they can sign up for a newsletter or free ebook? You can do any of that using this button.

The best part is that it appears right on your header image–it’s not hidden in some dark corner of your profile. After you have it set up, you can track clicks and change the CTA whenever you like. That way, if you find that it’s not working quite the way you had expected it to, all you have to do is change things around with a few clicks and you’re done.

Oh, and did we mention this is free? Because it is. There’s no reason NOT to use it.

Get used to reading negative feedback

It hurts us all. No one wants to go through their hard work and read bad things about themselves. Whether it’s your high school paper that your English teacher tore apart or your brand new website that cost you a pretty penny to develop, you’re going to get negative feedback on your projects, and there’s nothing you can do to prevent it.

Now, that isn’t to say that every random complaint needs to be listened to or taken into consideration when you are planning your improvements. Some people just enjoy complaining about things no matter what. But if you notice some common themes–for example, people consistently unliking your Facebook page when you post irrelevant photos, or negative feedback on overly “salesy” posts–then you probably want to take those complaints into legitimate consideration as you plan your social media strategy.

When you listen to your fans like this, you not only give your audience what they really want, but you also grow as a businessperson. Constructive criticism might be hard to take, but if you can thicken your skin, you’re going to go a long way.

Don’t be afraid to change things up

If your marketing efforts are still falling flat, then don’t be afraid to change things up a bit! You can always do split A/B testing to see which campaigns perform better and adjust accordingly. Look at successful people in your industry and see how they garner engagement. There’s no rulebook here and there is no one magic trick that will work for everybody. But you’ll never know what works for you unless you try. So get creative, think outside the box, and change things up a bit until you come up with something that really makes your fans excited to interact with your business.

Are there any other tricks or tips that you use to get your fans more engaged on Facebook? If so, let us know in the comments!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to discover how we can help you be seen online.

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10 Ways to Rock Your Small Business Blog

1. Put social media connections in a sidebar.

Have you ever visited a blog with a sidebar—you know, the thing that loads on either the left or right hand side of the screen and usually contains links or advertisements?

Well, if you have, you probably noticed that those sidebars usually contain information about pertinent things: Other blogs, affiliate links, popular articles, and of course, social media profiles.

Make it easy for your customers and clients to connect with you across all your social media platforms by installing a sidebar on your blog. For WordPress, most themes support it. For Blogger, it’s built right in. Make good use of that real estate!

2. Offer helpful advice.

Don’t just try to sell your readers your services. No one likes a hard sales pitch, and no one wants to slog through an entire post just to see that you’re selling them something.

Instead, why don’t you offer advice to your readers? For example, if you sell and install gutters, you could put together a post detailing the proper care of gutters for all seasons. Or you could walk customers through the different kinds of gutters and which ones work best with different kinds of homes.

By offering advice, you won’t come off as pushy or desperate. You can add a soft pitch to your posts by saying that you’re available to help with any problems the reader might be having, and leave your contact information. Make sure you also have your contact information listed on the rest of your site, too–readers should be able to quickly find what they need no matter where they are.

3. Link to your own articles.

Did you know that linking to your own articles can help send more positive ranking signals to Google? If you’ve written a number of posts already, then you’ll have plenty of relevant information om your site that you can refer your readers to. Going back to our example, the gutter supplier, you might have written one post about the importance of cleaning your gutters before the snow falls, and you might have written another about maintaining your gutters throughout the winter. You could definitely find space in one article to link to the other, and vice versa. This will keep visitors on your site longer, too!

4. Include good images—not just generic stock photos.

Have you ever read a blog where the photos are just generic, boring stock images? Does it help you remember that site or feel like it really connects with you?

Probably not. The point of including images in your posts is to enhance the reader’s experience—to break up text and to create a visual guide for the content they’re taking in. If you just include boring, run-of-the-mill stock pictures, it’s not going to be very attention-grabbing. So get out there and find exciting photos to include, or, if you’re artistic (or if you employ an artistic and willing employee), you might even want to create your own one-of-a-kind graphics!

5. Get competitive.

Yes, that’s right: Contests. If you put up a blog post asking people to participate in a contest, your readers will be happy to comment and share. You can then cross-post it to social media accounts and ask your fans to share there, too. Contests can be simple to design—like asking people to caption a photo, for example—or they can be a bit more complex, such as asking people to submit a creation of their own (photo, writing, design, etc).

Then, as a reward, you’ll want to give away a prize like a coupon, “buy one get one free”, a free estimate for your services, or gift cards to your store. Whatever you think is a good incentive for your company!

6. Want feedback? Set up a poll.

If you want to get some feedback about the quality of your services, the appearance of your website, or the appeal of the sale you’re currently running, a great way to do so is to set up a poll. You can get plug-ins on WordPress to do this easily. The beauty of a poll vs asking for direct feedback is that people are much more likely to be honest when the results are anonymous. So you’ll probably have more participants, and you’ll more than likely end up with more accurate responses!

7. Make sure you have a sitemap.

If you haven’t already, you should make sure that your blog contains a clear sitemap for Google to crawl. Basically, what this means is that Google robots can find their way around your page more easily, making it more likely that your page will rank.

Every once in a while, it’s nice to submit a new sitemap to Google, especially if you’ve done a lot of rearranging on your site, or if you produce content regularly (which you should be doing!)

If you need help doing this, here’s a handy guide.

8. Update your blog frequently—even with just some quick news.

Sometimes it’s difficult coming up with regular blog post ideas. Whether the creative juice isn’t flowing or you’re just plain not interested in writing, it can be difficult to consistently come up with great blog posts for your readers. And that’s okay. All of us suffer from writer’s block from time to time, and there’s really no way around it. You just have to come up with something–anything–that you can talk about to keep the attention of your readers. You could even post a little “hello” and update everyone on your plan to unveil a new product. Whatever works!

Oh, and if you’re really struggling to come up with topics, we have an article to help you brainstorm some killer blog post ideas right here.

9. Show off your latest work.

Do you have a photo gallery that hasn’t been updated in the last year and a half? Well, it’s probably time to change that. Go in and add photos of things you’re proud of–if you’re a roofer, for example, ask customers to share photos of the work that you did. You can then put it up in a gallery for your visitors to browse. If you’re a person who provides artistic services (like web design or photography), this is a must-have. Don’t be shy–you should be proud of your hard work!

10. Reach out to others in your industry.

If you’re serious about marketing your business, a great way to get more eyes on your small business blog is to reach out to industry professionals and ask for their opinions. Ask them to share tips and tricks. Share their articles with your readers. Try doing an interview, or ask someone if you can do a guest post on their blog. There are a number of ways you can network, and just as networking in person, networking online takes effort and finesse. When you hobnob with some of the well-known names… well, you’ve just bought yourself more traffic and more credibility.

Good luck with your small business blogging endeavors!

Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.

Back to Basics #18: When Should You Automate Updates?

scheduling-updates

We’ve talked before about how you can take a load off your shoulders by scheduling your social media and blog updates. But, as with any automated services, there’s a point where you need to draw the line. Your followers and fans don’t want to interact with a robot, after all—they’re there because they enjoy what YOU have to offer.

So how do you know when to automate your blog posts and social media updates, and when to interact with your fans?

Automate for hours you aren’t awake.

Sure, it’s not the perfect time to post at 3 am on Twitter—not for everyone, anyway. But many businesses have customers who reside on the other side of the pond—and they’re awake during those hours. So it’s a good idea to schedule a few tweets to go out when those other eyes will fall on your page. As for platforms like Facebook and Google+, it’s best to figure out when you get the most interaction. For many people, the best hours are earlier in the day, local time. If this is the case, you don’t necessarily have to automate your updates. However, you might choose to do so if you know you’re going to be forgetful about it!

Going to be busy or out of town all weekend? Automate your updates.

Of course it’s ideal that you be around to interact with your fans and followers no matter how busy you are. But the reality of life is that we have to unplug every once in a while.

But just because you’re gone doesn’t mean that you can’t still engage your audience. By scheduling a few posts to pop out when you’re away, your fans will still be able to see what you’re up to, the content you want to share with them, and products that they might want to buy.

Keep a balance of 80/20: 80% promoting other people, 20% marketing your own products.

People don’t like to see a constant stream of advertisements coming from the accounts they choose to follow. If the only updates you ever offer are hard sales pitches, you’ll find that your social media presence and blog subscriptions are going to go nowhere fast. A good way to keep this balance is to schedule some retweets or shares during the day. This way you can be sure that you’re still contributing to discussions without coming off as overly sales-y.

Reuse old posts—schedule them to pop out at some time in the future.

What do you do with old blog posts? Well, as long as the content is “evergreen” (meaning that you could read it three years from now and it’d still be helpful), you can schedule the posts to pop out in the future.

For example, let’s say you write an article about cleaning your gutters yourself. This is probably the most useful in the fall, but that’s not to say it can’t be helpful at other times of the year! Posting it once every few months across your social networks can help drive traffic back to your site. By scheduling them in advance, you won’t have to think too much about it, or try to remember a few months down the road. It’ll already be ready for you!

homer-simpson-doh

When should you NOT automate your updates?

  • When dealing with customer service–people want responses from humans, not robots.
  • When you have a fan or follower trying to get an answer to a specific question. For example, “How long is your sale going to be on?” shouldn’t elicit a response based on the fact that a person contacted you (i.e., “thanks for connecting!”), or worse—radio silence.
  • During a time of national crisis. Too many brands have forgotten to take off their scheduled tweets or updates during an unexpected crisis, and as a result, they came across as insensitive—even callous. Even if your company’s services have nothing to do with the crisis at hand, sometimes it’s just best to stay silent for a little while.
  • When someone follows you (this is primarily geared toward Twitter users). When you follow someone on Twitter and they send you an automated direct message welcoming you (or asking you to buy something), how does it make you feel? Annoyed? Yeah, it probably doesn’t really make you want to interact with the person. So don’t do this to your followers. Send a personal greeting if you like, but whatever you do, don’t spam them.

What do you think? Do you automate your posts? When should someone avoid scheduling updates? Let us know in the comments below!

How to Increase Customer Engagement for Your Small Business


increase customer engagement for small businesses

If you’re a small business owner, there’s a big chance you’ve heard the term “customer engagement.” Depending on your level of experience in managing an online storefront, you may not have a clear picture of what it means to have customers “fully” engaged. To some business owners, a highly-engaged customer simply means someone who visits your store—whether in person or online—and purchases a product or service from you. To others, this term means that a customer would have to purchase and come back to use your services again, or perhaps be involved with your website or social media accounts in some way. And it’s true that for different industries, customer engagement will be different: i.e., if you’re a concrete contractor, you’re not going to expect the same return service as a boutique or thrift store. So how can you determine the best way to improve customer engagement for your company?

Know Your Clientele

This is the best answer, but unfortunately,  it’s also very complicated. You may know the basic needs of your clients, but you might be surprised at how in-depth you can really get with the details. For example, if you’re a boutique specializing in women’s clothing, you already know that women are going to shop at your store more often than men. But do you know finer details, such as income level, interests, hobbies, and spending habits? Getting your customers more engaged with your store requires a little bit of research, as well as some finesse in gathering this type of data.

The good news is that social media is the perfect answer to this dilemma. According to a survey done by Avaya’s Autonomous Customer Research, 82% of customers prefer multi-channel engagements—meaning not only do they want to visit you face-to-face in your store, but they probably want to connect with you via email, Facebook, Twitter, or on another social media channel. But why do customers enjoy this?

Simple. They can get all the information they need from the comfort of their own homes. They can stay caught up with your sales and special offers simply by “liking” you or following you online. Don’t you think you owe it to your customers to help them stay connected to your brand in such a convenient way?

How to Improve Customer Engagement

If you haven’t already, you’ll need to choose a few social media networks that you want to maintain. Keep in mind that this is a time-intensive endeavor—if you want results, you’ll have to be willing to spend at least several hours a week dedicated to this part of the process.

That’s why it’s important to just choose a few networks that you know appeal to your clientele. There are so many out there that it would be next to impossible to maintain your presence across each one. Whether you choose Facebook, Google +, Pinterest, Twitter, LinkedIn, or Tumblr, you’ll have to find your strengths and play to them. That being said, here are a few tips to help you increase customer engagement across any social media networks:

  1. Create relationships, not “hard sells”. You are a sales pro, no doubt. But the way you approach customers online is not the same way you’d approach them in the store. People come to your site to browse at home—let them do so in peace.
  2. Make it easy for customers to find you. You could have the best business in the world, but if your customers can’t find you on the web, they’re not going to be calling. Make sure you are ranking on the first page for a set of targeted keywords. Customize your social media profiles with easy-to-find-and-follow links to your site. Finally, be sure your contact information is available. Customers like knowing that they can contact you if they need to.
  3. Provide relevant updates. Customers like to know what your company is up to, but they also enjoy related topics. If you’re a salon, try updating about the latest hair trends. If you’re a contractor, talk about seasonal updates that homeowners can benefit from.
  4. Update frequently. This is a common mistake. Oftentimes, people assume “if you build it, they will come.” This is far from true in the fast-paced world of internet marketing. You need to not only build a strong foundation, but you also need to keep adding to it. Aim to update your site’s blog at least one time a week, if not more. Update Facebook, Google +, or LinkedIn once a day. You don’t have to spend hours crafting a post, but try to keep clients engaged with your site through quality, fresh content.
  5. Respond to criticism. But do so politely. If you have a negative review, evaluate what the customer has to say. Publicly address it so others know that you recognize and care about a customer’s experience. Which brings us to our next topic…

Dealing with Angry Customers

It is not fun to deal with, but it happens to the best of us. You will have angry customers and you will have to find a way to respond to them without looking unprofessional. The best way to do this is to find legitimate complaints and politely respond as you would to a customer in your store. If the complaints are abusive, slanderous, or are coming from someone impersonating your company, you can report them to the appropriate person. Keep on top of this—you don’t want to leave unprofessional or negative comments around!

Want to hire the pros?

Did you know that companies who have a fully-engaged customer base see a 23% average increase in revenue? There are so many reasons you should be online and engaging with your customers—but if you’ve decided it’s just too much of a time investment, you can always hire the pros. Visit Internet Local Listings to see our variety of online marketing packages, or give us a call at (888) 770-3950 to set up an account. We’d love to help you increase customer engagement and get your site ranking!