Announcing MyBusinessSites.com: An Internet Local Listings Product

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Announcing a new site for business websites from Internet Local Listings!

At Internet Local Listings, we regularly work with our clients to provide the best internet marketing services at affordable prices. We primarily work with small businesses, and as such, we understand the importance of enhancing local listings. Small businesses receive most of their customers from the surrounding local area, and many of these customers search for a business online before choosing which store they’ll visit.

Many of our customers have come to us looking for help with their websites. As mentioned previously, without a website, trying to get customers to visit your store is hard work. Customers are naturally drawn to listings with more information—store hours, address, website, and reviews, for example. So if you’re showing up on the first page but don’t have enough information to entice customers to click on your listing, you’re working twice as hard for half the reward.

Are you in this camp? Don’t worry. We have good news for you:

We’ve added websites on to every one of our packages!

Now, you may have some questions on these new products. Below, we’ll do our best to address the most common questions we’ve received.

Well, how much does this cost? I can’t afford to pay for an expensive website.

You can sign up for the starter package for only $199 a month and still receive a free, SEO-compliant website. This is a product that has never been offered before. We wanted to add this onto our most basic package as a way of saying thank you to our customers. It’s added at no extra charge, and for those of you who have no existing site, it should be a great benefit to your local listings. The free websites offer these exciting features:

  • Basic navigation pages (Home, About, Contact Us, Products and Services)
  • A customizable photo gallery
  • Custom content, if desired

You can also purchase premium websites at an additional cost of $300 for the setup, and $60 monthly for hosting. These sites are much more versatile and fully customizable, but they also take longer to set up and implement. You can look forward to these features when you purchase a premium website from MyBusinessSites.com:

  • Fully SEO compliant HTML5 site
  • Industry appropriate stock photos (or you can provide your own custom photos)
  • Custom written content by our writers, if desired
  • Custom color scheme
  • Email contact form
  • Google maps embedded in your contact page
  • 3 standard pages (home, about, contact) PLUS two custom pages
  • Custom domain name and hosting

Is a website necessary for my small business?

You are free to submit your business to the internet’s many business listings without a website. It is not a requirement, and will never be a requirement.

However…

We can’t stress enough the importance of having a website. Most companies now own websites. Perhaps ten years ago it wasn’t as important, but with the number of people now using their smart phones and laptops to find local businesses, it’s an opportunity you can no longer afford to miss if you are competitive about your business listings.

I already have a website. Can you work on my existing site for me?

Unfortunately, this plan only works for our websites. We would be happy to set up a website for you and work together with you with one of our website plans.

How often will my site be updated?

Once your site is live, it won’t be changed unless you need it to be. You’re of course welcome to submit changes at any time, whether that’s new content, more photos, or you need to change your contact information.

Are you ready to finally own your own website? Head over to MyBusinessSites.com and get ready to boost your online presence!

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Back to Basics #13: Why Am I Not Showing Up on Google?

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Thinking about how to improve your rankings on Google? You’re not alone.

It’s a question a lot of small business owners have: Why am I not showing up on Google? You’ve made sure you’re listed on all the major business listings, you’ve optimized your posts and images, and you’re still not seeing your name pop up at the beginning of the results. What gives?

Unfortunately, Google is slow at crawling, indexing, and shifting listings around. And it can be really pokey for newer websites. To make matters worse, once you finally get the hang of things and begin ranking, you can easily be derailed by a change in the algorithm, which means you’ll have to find a way to crawl back up to the top of the listings once again. It’s not easy, and it’s definitely not fun.

To illustrate our point, we’ve put together an article that should help explain how everything works. To help you understand our process, we’ll use a “garden” metaphor. Your business is like a garden—you have individual plants, or products, that you want to “grow”. But a garden doesn’t produce the best fruits and blooms overnight. It takes time. So let’s take a look at our gardening strategy…

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Before you can grow a plant, you have to select your seeds.

Step 1: Plan and Prepare. After you’ve signed up with us, you’ll talk to one of our account specialists to make sure we get the correct information for your listing. Generally speaking, this is a smooth process. However, mistakes are sometimes made, and we encourage our customers look over their account information to ensure accuracy. If something’s off, let us know! We’ll get it changed as soon as possible. This sets the groundwork for your internet marketing campaign, so it’s important that we provide as detailed and accurate information as we can.

Step 2: Select Your Seeds. Once we have all customer-approved information, we can begin discussing keyword choices. Choose some of your own, and our experts will come up with a few as well. Think of your keywords as the seeds for your garden: once selected, we’ll come up with content that will help people find you using the keywords you’ve selected. For example, if you’re a roofing contractor, you might want to rank for “roofing”. However, this is a highly competitive keyword, and often it’s just too vague. To get more accurate results, most people will search for something more specific. Our experts will help you find more descriptive terms that are much more likely to get you ranking on the first page.

planting-seeds
Plant your seeds carefully!

Step 3: Plant Your Seeds. Now that you have your keywords selected, our experts will write custom content that helps Google and other search engines associate your chosen terms with your business name. We’ll add detailed content descriptions to localize and promote your business. Your site will be submitted across a wide range of directories, so that no matter how or where people search, they can find your business. It’s like nurturing any plant seed—with regular attention and the proper nutrients, it will grow into a healthy plant. The more time spent on optimizing listings and creating custom content for your listings, the better the results will be! Which brings us to…

Step 4: Give it Time. This brings us back to the problem at the beginning of the article. You’ve done everything you can—now why aren’t you ranking? Well, that’s because you need to give your listing time to “grow”. There are a lot of factors that go into ranking, such as how many competitors you have, how well they’re ranking, and the type of service you provide. If you’re a seasonal supplier, you might have more obstacles to overcome during certain times of the year. However, this doesn’t mean that your listing won’t take root—it will probably just take a little longer to begin ranking due to the decreased demand for services. Consistency and accuracy of listings also plays a major role, as do regular updates. Furthermore, it is impossible to begin ranking overnight. Many people are all too anxious to see their business showing up on Google—and rightfully so!—but unfortunately, it takes time no matter how successful your business already is. You can purchase Google ads to increase likelihood of click-throughs and you can definitely place ads on Facebook or other social media sites, but if you want to rank organically (that is, pop up when someone searches for your products or services), you have to give your garden time to grow.

Grandmother with her granddaughter working in the garden
Everyone can help! Work with your SEO experts to make sure your listing is growing steadily.

Step 5: Water with Care. At Internet Local Listings, we keep up-to-date with the latest listings and search engine algorithm changes. What does this mean for your company? It means that when we find a new place to submit your listing, we’ll do it for you. When Google makes changes, we make sure we comply. To bring us back to the garden analogy, it’s part of caring for the plants—weed out bad practices and nurture the ones that are known to work. But keep in mind that with every new or changed listing, it can take Google a few days to approve the changes. There’s no need to worry if you notice your listings have changed—everything should be back to normal soon!

Step 6: Keep Up the Maintenance. As long as you’re in business and want to remain on Google’s front page, you’ll have to keep maintaining your listings. As part of our agreement, Internet Local Listings will take care of this for you. If you need to make any changes to your listings, be sure to let us know and we’ll get your information updated ASAP. If you want to change keywords, we’ll be happy to help you with that, too. It’s our job to make sure that you’re 100% satisfied with your listings across the internet, so we encourage you to reach out and contact us with any questions or concerns.

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Want more information on our internet marketing services? Just visit us at InternetLocalListingsInc.com and we’ll be happy to assist you in any way we can!

Has your Business Claimed an SEO Business Listing (US)?

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Have you claimed your SEO business listings? US businesses must be listed correctly across the internet for the greatest impact on traffic.

As we’ve discussed in previous articles, it’s absolutely necessary that your small business is listed consistently, clearly, and correctly across the internet. In order for your customers to find your store (or at least obtain your contact info if you work from a private address), they must be able to find your business listing on every search engine. If some of your customers use a search engine other than Google (and trust us, it’s guaranteed some will), a different local listing will appear by your name. So as you can see, you only make sure your listing is correct on Google, you’re going to run into some problems down the road. In this post, we’ll talk about the “3 C’s” of your local listing: Consistency, Clarity, and Correctness.

Make sure your small business’s SEO business listing is consistent.

Have you changed storefronts? Has your address changed in the last year or so? Did you just lease a new office? If you have, then you’re going to want to make sure that your new address is listed everywhere. You might change the address on one listing, while leaving another listing with the old address. And, unfortunately, if you start confusing the search engines with multiple addresses under the same business, you run the risk of hurting your rankings. This isn’t to say that you can’t have multiple addresses under the same business listing, however: If you run a business with three locations in your local city, you can specify this in your Google Places for Business page and make sure that all of your stores will be found.

So before you post your SEO business listing, make sure that:

  • You’ve gone through the proper channels to make sure that your business has an address listed.
  • That the current addresses are listed across a number of sites.
  • That your address is hidden properly if you need to hide it. Make sure it is hidden across all listings if this is the case!

An SEO Business Listing must be clear and easy to understand.

You’ve probably seen it before: A restaurant has a description on Yelp or Google, trying to entice customers with their eclectic menu and exciting happy hour. But the listing is full of gibberish, words are misspelled, and random nouns are capitalized because… well, who knows why? All of this takes away not only from the professionalism of the company, but from the ease of reading as well. Customers are less likely to visit your establishment if they can’t decipher what you’re trying to tell them. Therefore, you have to ensure that your business listing is clear and concise. Tell your customers that you have a great happy hour, and tell them that you’ve been in business since 1983 and have the best burgers in town—but you don’t need to list your whole menu and ramble on about every little detail of the atmosphere. Let your customers become interested through your description and find out for themselves how great you are when they visit.

Before you let your listing go live, be sure to do the following:

  • Check to see if your listing is too long. You might be interested in sharing every detail of your business, but your customers just want pertinent information.
  • Make sure you’re clear in your listing: Is everything spelled correctly? Have you clearly stated where your establishment is and what it provides for its customers or clients?
  • List all the information you’d want to see when you search for a service. Hours of operation, address, phone number, website, email, and a few sentences about how wonderful you are should all suffice.

Above all, make sure your SEO business listing is correct.

You can have your address listed across all major directories and listings, and you can write the best description in the world for your company—but if you have incorrect some information hidden in there, it’s all for naught. And, even worse, fixing an error of this magnitude is a pain. Before you press “submit” on any of your listing forms, make sure that you list all your most important information correctly. A great tip is to make a list before you start. What do you think is most important for your customers to know? Make sure to include it on you listing. If something can’t actually be listed, make sure that you provide a phone number or another way of contacting you so that customers can still get a hold of you if they have questions.

Before you press submit on your business SEO listing, make sure:

  • You’ve made a list of all the information you want to include for your business.
  • You’ve spelled everything correctly and included your most recent company info.
  • You’ve filled out complete information and no partial addresses, phone numbers, or business hours!

With these tips, you should be able to create well-rounded, effective, and helpful SEO business listings. Your customers want and need accurate information—and as a small business owner, it’s your job to make sure they get it. Your accurate listings will also make sure that your site (or at least your Google Places for Business page, if you don’t have a website) ranks higher in searches. You can’t go wrong with these strategies!

As always, if you’re simply too busy to manage writing content, listing your sites across the internet, or updating your website/Google Places for Business page, you can ask Internet Local Listings for assistance. We have over 50 years of combined experience in the SEO industry and would be happy to help you with whatever services you need. From social media marketing to building you a custom website, we have the skills and expertise necessary to get your small business site visible on the internet. Call or fill out a contact form today for more information on your services—or feel free to start building your own SEO business listing using these tips! Be sure to subscribe for more updates.

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