1. Put social media connections in a sidebar.
Have you ever visited a blog with a sidebar—you know, the thing that loads on either the left or right hand side of the screen and usually contains links or advertisements?
Well, if you have, you probably noticed that those sidebars usually contain information about pertinent things: Other blogs, affiliate links, popular articles, and of course, social media profiles.
Make it easy for your customers and clients to connect with you across all your social media platforms by installing a sidebar on your blog. For WordPress, most themes support it. For Blogger, it’s built right in. Make good use of that real estate!
2. Offer helpful advice.
Don’t just try to sell your readers your services. No one likes a hard sales pitch, and no one wants to slog through an entire post just to see that you’re selling them something.
Instead, why don’t you offer advice to your readers? For example, if you sell and install gutters, you could put together a post detailing the proper care of gutters for all seasons. Or you could walk customers through the different kinds of gutters and which ones work best with different kinds of homes.
By offering advice, you won’t come off as pushy or desperate. You can add a soft pitch to your posts by saying that you’re available to help with any problems the reader might be having, and leave your contact information. Make sure you also have your contact information listed on the rest of your site, too–readers should be able to quickly find what they need no matter where they are.
3. Link to your own articles.
Did you know that linking to your own articles can help send more positive ranking signals to Google? If you’ve written a number of posts already, then you’ll have plenty of relevant information om your site that you can refer your readers to. Going back to our example, the gutter supplier, you might have written one post about the importance of cleaning your gutters before the snow falls, and you might have written another about maintaining your gutters throughout the winter. You could definitely find space in one article to link to the other, and vice versa. This will keep visitors on your site longer, too!
4. Include good images—not just generic stock photos.
Have you ever read a blog where the photos are just generic, boring stock images? Does it help you remember that site or feel like it really connects with you?
Probably not. The point of including images in your posts is to enhance the reader’s experience—to break up text and to create a visual guide for the content they’re taking in. If you just include boring, run-of-the-mill stock pictures, it’s not going to be very attention-grabbing. So get out there and find exciting photos to include, or, if you’re artistic (or if you employ an artistic and willing employee), you might even want to create your own one-of-a-kind graphics!
5. Get competitive.
Yes, that’s right: Contests. If you put up a blog post asking people to participate in a contest, your readers will be happy to comment and share. You can then cross-post it to social media accounts and ask your fans to share there, too. Contests can be simple to design—like asking people to caption a photo, for example—or they can be a bit more complex, such as asking people to submit a creation of their own (photo, writing, design, etc).
Then, as a reward, you’ll want to give away a prize like a coupon, “buy one get one free”, a free estimate for your services, or gift cards to your store. Whatever you think is a good incentive for your company!
6. Want feedback? Set up a poll.
If you want to get some feedback about the quality of your services, the appearance of your website, or the appeal of the sale you’re currently running, a great way to do so is to set up a poll. You can get plug-ins on WordPress to do this easily. The beauty of a poll vs asking for direct feedback is that people are much more likely to be honest when the results are anonymous. So you’ll probably have more participants, and you’ll more than likely end up with more accurate responses!
7. Make sure you have a sitemap.
If you haven’t already, you should make sure that your blog contains a clear sitemap for Google to crawl. Basically, what this means is that Google robots can find their way around your page more easily, making it more likely that your page will rank.
Every once in a while, it’s nice to submit a new sitemap to Google, especially if you’ve done a lot of rearranging on your site, or if you produce content regularly (which you should be doing!)
If you need help doing this, here’s a handy guide.
8. Update your blog frequently—even with just some quick news.
Sometimes it’s difficult coming up with regular blog post ideas. Whether the creative juice isn’t flowing or you’re just plain not interested in writing, it can be difficult to consistently come up with great blog posts for your readers. And that’s okay. All of us suffer from writer’s block from time to time, and there’s really no way around it. You just have to come up with something–anything–that you can talk about to keep the attention of your readers. You could even post a little “hello” and update everyone on your plan to unveil a new product. Whatever works!
Oh, and if you’re really struggling to come up with topics, we have an article to help you brainstorm some killer blog post ideas right here.
9. Show off your latest work.
Do you have a photo gallery that hasn’t been updated in the last year and a half? Well, it’s probably time to change that. Go in and add photos of things you’re proud of–if you’re a roofer, for example, ask customers to share photos of the work that you did. You can then put it up in a gallery for your visitors to browse. If you’re a person who provides artistic services (like web design or photography), this is a must-have. Don’t be shy–you should be proud of your hard work!
10. Reach out to others in your industry.
If you’re serious about marketing your business, a great way to get more eyes on your small business blog is to reach out to industry professionals and ask for their opinions. Ask them to share tips and tricks. Share their articles with your readers. Try doing an interview, or ask someone if you can do a guest post on their blog. There are a number of ways you can network, and just as networking in person, networking online takes effort and finesse. When you hobnob with some of the well-known names… well, you’ve just bought yourself more traffic and more credibility.
Good luck with your small business blogging endeavors!
Internet Local Listings is an internet advertising company in Santa Ana, CA, serving clients across the country with the best website marketing services available in the industry. Visit us here for more information, or give us a call at (888) 770-3950 to see how we can help you be seen online.